En français >>

Vue Advertising Guidelines & Technical SPECS

As a valued Advertiser in Vue magazine we want to let you know about an exciting change we are making to the magazine. Vue is going on-line! Over the past few years many of our readers have asked for an electronic copy of Vue, either through letters/calls to the editor or through our member surveys. The paper copy of Vue is not going away; rather, members can opt out of the paper copy and receive a monthly e-mail notification and link to the electronic copy. The electronic copy is a simple and easy to use “flip-book” version of the magazine, all the ads are in the same sequence and same size as the paper copy, only the medium has changed. As an added benefit to you, our valued advertisers, your logo will appear – free of charge - on the right hand side of the notification we send to all members for each electronic issue in which you appear. In 2012 there will be 10 issues produced, using the editorial calendar below. To read the November 2011 online issue, click here.

Thank you for your interest in Vue – below we have provided all the information you need to choose the advertising package in 2012 that suits you best!

2012 Vue Editorial Calendar

RATES & DATA

2012 ADVERTISING RATES

INSERTS
A limited number of inserts can be circulated with MRIA Vue. Inserts are reserved on a first come, first served basis and are considered reserved only when full payment is received by the MRIA Office in Ontario. Please allow us to confirm the number and specific weight of your pre-printed inserts when making your reservation. Inserts can be as small as post cards or as large as one 17" x 11" sheet. You may be asked to pay an extra fee to cover postage for inserts that weigh more than 25g per sheet. In some cases, a full page printed ad within Vue may be more effective. Please contact amgabriel@mria-arim.ca for more options.

PREMIUMS
There is a $369 premium for advertising space on the inside front, page 3 and 4, both back covers and any other special placement request.

SPECIAL PLACEMENT
Special placement requests are considered on a first come, first serve basis and final approval rests with the editor. Requests must be made and confirmed in writing, using the Advertising Agreement contained within this Kit.

2012 DISCOUNTS
Discounts come into effect with a paid commitment of three or more issues. Depending on the frequency of your ad, you may receive discounts of up to 20%:

DEADLINES
It is very important for Vue to be received by members in the first week of each month so that events and activities advertised can be accessed by interested participants, and that information and advertising are disseminated promptly!

The deadline for NOTICE of advertising is the first of the previous month. All advertising material MUST BE AT MRIA OFFICE on the 5^th of the month.

The material due date for inserts is the 11^th of the previous month. So, for the June issue, your inserts and payment must be received on or before May 11th. If any deadline falls on a weekend, then inserts and payments are due on the following business day. There is an upper limit on the number of inserts we are able to accommodate and bookings are on a first paid, first served basis.

TECHNICAL SPECIFICATIONS

2012 ADVERTISING DIMENSIONS
The following are the advertisement dimensions we use. Inserts can also be sent along with Vue in our poly bag (clear plastic) sealed packaging.

Vue is a magazine published by the national headquarters of MRIA (Marketing Research and Intelligence Association). Vue is published ten times a year with over 1,800 print copies along with additional digital distribution of each issue.

VUE PRINT ARTWORK

METHOD OF PRODUCTION
Vue is printed digitally therefore your ad is full colour. Since there can be fluctuations in the colour tones, we cannot guarantee a full colour match. We pay close attention and try to match the colours as best as possible.

ELECTRONIC TRANSFER:
Vue accepts electronic files only.

ACCEPTED FORMATS
PDF Format (Adobe Acrobat Distilled "FOR PRESS" files):
Disable any colour management settings and embed all fonts. All colours must be set to CMYK. Finished trim size for full page is 8 1/2" x 11", bleed allowance is 1/8 inches on all four sides with registration.

TRANSMISSION OF ARTWORK
All PDF files must be sent for each issue, including repeats, and should be sent by email the first week of each month to:
Anne Marie Gabriel
Managing Editor, Vue Magazine
amgabriel@mria-arim.ca
tel: (905) 602-6854 x8723
fax: (905) 602-6855

Troubleshooting: If your supplied files do not adhere to the formats required and need troubleshooting, MRIA reserves the right to quote and charge a fee.

GENERAL INFORMATION AND OTHER SERVICES

ADVERTISING CONTACT
Anne Marie Gabriel
Managing Editor, Vue Magazine
Email: amgabriel@mria-arim.ca
Tel. : (905) 602-6854 ext: 8723
Toll free : 1 888 602-6742
Fax : (905) 602 6855
Web : http://www.mria-arim.ca/

GENERAL INFORMATION
Advertising agreements and payment info should emailed to amgabriel@mria-arim.ca

PAYMENT POLICY
The Marketing Research and Intelligence Association is a non-profit association. No commissions are offered.

For advertisers who have committed to multiple issues, there are several ways to pay: post dated cheques for each month, payment by credit card that would be automatically processed on the first of each month, or prepayment in a lump sum. For advertisers who are placing one advertisement, payment information is due with the artwork by the first of the month.

Typesetting: A quote will be provided by LS Graphics after reviewing the requirements. Any charges will be directly payable to LS Graphics.

Typesetting And Professional Graphic Design: The graphics design company responsible for Vue, LS Graphics, can professionally design advertising material. A quote will be provided by LS Graphics after reviewing the requirements. Any charges for the graphics design portion of your ad will be directly payable to LS Graphics.

WEBSITE BANNER ADS

• MRIA News Page: $500.00 (+ HST)
• Any other page or Pulse eNewsletter: $250 (+ HST)
• File Size: The file size of any banner should not exceed 40K.
• All material must be received in electronic format either in JPEG or GIF format.
• A link to your company's website will be implemented, if desired.
• Dimensions:
  • Ad on News Page: 203 pixels wide x 100 pixels high
  • Ad on any other inside page: 571 pixels wide x 80 pixels high
  • Ad on Pulse: 220 pixels wide X 160 pixels high

News Banner
203 pixels wide by 100 pixels high

Inside Banner
571 pixels wide by 80 pixels high
Rates: Banner Ads are being sold on a first come-first serve basis and your ad will stay on our site for 30 days at the following rates:

• MRIA News Page: $500.00 (+ HST)
• Any other page: $250 (+ HST)

MRIA PULSE (EMAIL NEWS)
MRIA Pulse is an electronic newsletter which is broadcast to MRIA Members throughout the year as needed. Sponsors may have an ad with a link leading to their webpage for $250 per issue.

To advertise in MRIA Pulse, please provide the following:

Your ad in electronic format (GIF, or animated GIF, or JPEG)
Dimensions: 220 pixels wide X 160 pixels high and your website link

To Advertise:
Please download the ADVERTISING AGREEMENT, and return your completed form with payment to the MRIA office by the deadline as listed in the above chart. Send a PDF of the agreement to vue@mria-arim.ca. Or send the form by fax to 1 905 602 6855.

These guidelines are also available in Portable Document Format (PDF) for you to download and print by clicking on the button below.

Viewing and printing PDF files requires Adobe Acrobat Reader. If Adobe Acrobat Reader is not installed on your computer system, you can download it at no cost by clicking here: