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Vue Advertising Guidelines & Technical SPECS

MRIA would like to thank all Vue advertisers - without your support and interest, Vue could not have evolved into the well-read magazine it is today!

Vue is a monthly magazine published by the national headquarters of MRIA (Marketing Research and Intelligence Association). Vue is published eleven times a year with total circulation over 2,000 copies per issue.

2010 Ad Sizes and Rates
The following are the advertisement dimensions we use. Inserts can also be sent along with Vue in our poly bag (clear plastic) sealed packaging.

Ad sizes	(width x height) inches	2010 pricing
1 page	8 1/2 x 11	$1,429
2/3 Page	4 5/8 x 9 1/2	$1,169
1/2 Page (A)	7 x 4 3/4	$899
1/2 Page (B)	3 7/16 x 9 1/2	$899
1/3 Page (A)	7 x 3	$679
1/3 Page (B)	2 1/4 x 9 1/2	$679
1/4 Page (A)	7 x 2 1/4	$549
1/4 Page (B)	3 7/16 x 4 3/4	$549
1/8 Page	3 7/16 x 2 1/4	$249
Insert** - one page up to 8.5" x 11" (Please provide min: 2000 copies) **other inserts quoted separately, based on size and weight; additional postage may apply Premium Placement – for inside front cover, page one, center spreads, inside / outside back covers – additional $369 per issue		$1,399

Note: Applicable taxes must be added to all rates. HST #85916 0574

ARTWORK

METHOD OF PRODUCTION
Vue is printed digitally therefore your ad is full colour. Since there can be fluctuations in the colour tones, we cannot guarantee a full colour match. We pay close attention and try to match the colours as best as possible.

ELECTRONIC TRANSFER:
Vue accepts electronic files only.

ACCEPTED FORMATS
PDF Format (Adobe Acrobat Distilled "FOR PRESS" files):
Disable any colour management settings and embed all fonts. All colours must be set to CMYK.

Finished trim size for full page is 8.5" x 11"; bleed allowance is 0.125 inches on all four sides with registration.

TRANSMISSION OF ARTWORK
All PDF files should be sent by email to:
Anne Marie Gabriel
Managing Editor, Vue Magazine
amgabriel@mria-arim.ca
tel: (905) 602-6854 x8723
fax: (905) 602-6855

Troubleshooting: If your supplied files do not adhere to the formats required and need troubleshooting, MRIA reserves the right to charge a fee. A quote will be provided after reviewing the required adjustments.

INSERTS
A limited number of inserts can be circulated with MRIA Vue. Inserts are reserved on a first come, first served basis and are considered reserved only when full payment is received by the MRIA Office in Ontario. Please send your pre-printed copies for insertion to the MRIA Office or directly to our printer (preferred) as instructed closer to the insert date. Please allow us to confirm the number and specific weight of your pre-printed inserts when making your reservation. Inserts can be as small as post cards or as large as one 8 1/2" x 11" sheet. You may be asked to pay an extra fee to cover postage for inserts that weigh more than 25g per sheet. In some cases, a full page printed ad within Vue may be more effective. Please contact amgabriel@mria-arim.ca for more details

OTHER SERVICES
Typesetting: A quote will be provided by LS Graphics after reviewing the requirements. Any charges will be directly payable to LS Graphics.

Professional Graphic Design: The graphics design company responsible for Vue, LS Graphics, can professionally design advertising material. A quote will be provided by LS Graphics after reviewing the requirements. Any charges for the graphics design portion of your ad will be directly payable to LS Graphics.

2010 DISCOUNTS
Discounts come into effect with a paid commitment of five or more issues. Depending on the size of your ad, you may receive discounts of up to 15%:

PREMIUMS
There is a $369 premium for advertising space on the inside front, both back covers, two-page centre spread and any other specific instructions affecting where the ad is placed.

SPECIAL PLACEMENT
Special placement requests are considered on a first come, first serve basis and final approval rests with the editor. Requests must be made in writing.

PAYMENT POLICY
The Marketing Research and Intelligence Association is a non-profit association. Payment is always due with the artwork and before the advertisement is placed in Vue. No commissions are offered.

For advertisers who have committed to multiple issues, there are several ways to pay: post dated cheques for each month, payment by credit card that would be automatically processed on the first of each month, or prepayment in a lump sum. For advertisers who are placing one advertisement, payment is due with the artwork by the first of the month.

We accept cheques, credit cards, or money orders payable to MRIA in Canadian funds.

DEADLINES
It is very important for Vue to be received by members in the first week of each month so that events and activities advertised can be accessed by interested participants, and that information and advertising are disseminated promptly!

The deadline for NOTICE of advertising is the first of the previous month. All advertising material MUST BE AT MRIA OFFICE on the 5th of the previous month.

The material due date for inserts is the 11th of the previous month. So, for the February issue, your inserts and payment must be received on or before January 11th. If any deadline falls on a weekend, then inserts and payments are due on the following business day. There is an upper limit on the number of inserts we are able to accommodate and bookings are on a first paid, first served basis.

2010 Vue Editorial Calendar

Jan - Sports
Feb - B2B
Mar - Digital Analytics (Google)
Apr - Financial
May - Advertising/the Conference Issue
June - Fashion
July/Aug - Pharmaceutical
Sep - Government
Oct - Social Media
Nov - Education
Dec - Niche Markets

To Advertise:
Please download the ADVERTISING AGREEMENT, and return your completed form with payment to the MRIA office by the deadline as listed in the above chart. Please call to confirm receipt of your booking. If you are advertising in more than five issues, you may be eligible for a "multiple issue discount".

Advertising Contact:
Anne Marie Gabriel
Managing Editor, Vue Magazine
Tel. : (905) 602-6854 ext: 8723
Fax : (905) 602 6855
Toll free : 1 888 602-6742
Web : http://www.mria-arim.ca/

General Information
Advertising materials and payments should be sent directly to the MRIA Office.
2600 Skymark Avenue, Bldg 4, Unit 104, Mississauga, ON L4W 5B2

These guidelines are also available in Portable Document Format (PDF) for you to download and print.

Viewing and printing PDF files requires Adobe Acrobat Reader. If Adobe Acrobat Reader is not installed on your computer system, you can download it at no cost by clicking here: