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Your Customers, Your Employees & Yourself:
Understanding Alberta's Unique Marketplace

Luncheon Presentation Featuring Kristen Cumming

Alberta offers big opportunities to those who understand its markets and demographics. Equip yourself with insights and the latest information to maximize your hiring, marketing, research, and business plans with the MRIA's February luncheon event featuring Kristen Cumming.

You will learn:

• The new profile of Alberta and the people who live here.
• The unique characteristics of each of the major cities and towns.
• How the demographics in Alberta will have an influence on everything from employment, access to and availability of services, education and communication.

OUR SPEAKER:
Kristen Cumming is a popular Alberta-based speaker, facilitator and trainer focused on career development, human resources, productivity and leadership. Kristen's engaging and humorous style will make the statistics behind demographics come to life while offering insight on your employees, your customers, your suppliers, and yourself. She has worked with a broad range of major Alberta organizations to understand how demographic changes in the make-up of Alberta's population affect their businesses and to develop effective recruitment and retention strategies.

WHO SHOULD ATTEND:
This luncheon will be of interest to marketers, researchers, communicators, and human resource professionals who are developing strategies and communications in targeting Alberta's diverse population.

“Kristen recently spoke to our group of consultants on important demographic trends for Alberta and what those trends mean for organizations and individual professionals. She lit up the room with her captivating presentation that included insightful analysis, helpful visuals, passionate delivery, and a commitment and rare ability to connect her analysis with actionable recommendations for all meeting participants. Kristen's analysis and presentation delivery is a must-have for organizations wanting to understand the bigger picture as well as the way forwards for their own HR success.”

“How does an hour of speaking go by so quickly?”

“Kristen brought such a fresh, engaging and enlightening perspective to the subject that I was blown away. If you get the chance to work with her, I recommend you take it!”

REGISTER TODAY via MRIA Portal to secure your spot!

EDMONTON
DATE: Tuesday, February 7, 2012
LOCATION: Hotel MacDonald
TIME: 11:15 a.m. - 1:45 p.m.
Registration deadline: Thursday, February 2, 2012 
Questions about this event? Please call Sandra Johnston 780.637.2878.

CALGARY
DATE: Thursday, February 9, 2012
LOCATION: Palliser Hotel, Marquee Room
TIME: 11:15 a.m. - 1:45 p.m.
Registration deadline: Monday, February 6, 2012
Questions about this event? Please call Tracy Thompson 403.229.3500

COSTS:
MRIA members: $50
Non members: $60
Students: $25

Helpful Registration Tips:
If you are not an MRIA member, you will need to set up a New User Registration. This does not commit you to becoming an MRIA member.

Once you have logged in with your MRIA or guest membership number, select 'Events & Publications' and then 'Process an Event'. Sort by "Location" and look for "Event - AB Chapter". If you are buying multiple tickets, you must buy the tickets one at a time.

Marketing Levers that Work
Special Rate for MRIA Alberta Members

Are you looking to broaden your business skills? Gain insight about marketing fundamentals – and how they work in the real world with ten lessons some people often learn the hard way. Learn about building brands, segmentation, the importance of customer insight, positioning your product or service, finding the right marketing mix, measurement and more. The instructor is Sharon Bell, with 20+ years as a marketing leader, in companies that include Procter & Gamble and ATB Financial.

For more information, click here.

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