Please scroll down this page to see all the upcoming events and courses

Annual General Meeting for MRIA Alberta Chapter
Hold the Date: Friday, June 14, 2013

Watch for more information on the MRIA Alberta Chapter AGM, which will be held in Edmonton.

Association of Canadian Advertisers
Special Rates for MRIA Members

Learn about building brands and developing marketing plans.  The instructor is Sharon Bell, with 20+ years as a marketing leader, in companies that include Procter & Gamble and ATB Financial. Details of the upcoming courses are provided on the MRIA Alberta Events Page, including special discounted rates for MRIA members. For additional information, contact Davina Wong at 1-800-565-0109 ext. 1007 or dwong@acaweb.ca.

Brand Leadership
Edmonton – May 29 at MacEwan City Centre Campus
Calgary – June 5 at Headspace (1817 - 10th Avenue SW)
8:30am – 4:30pm

The “brand” word gets tossed around a lot - and not always with accuracy or clarity about what it means.  Marketers and business leaders need to know how to grow a strong brand as the foundation of a successful business.  This interactive one day course will use examples and case studies, group discussion and exercises, as well as presentation of material, to discuss what makes a strong brand and some important considerations when building a brand.

Course Content Includes:

• Introduction of a Brand Leadership model
• Discussion of key elements of branding - equity, value, health, loyalty, role of consumer insight, positioning, architecture (or how brands in a portfolio relate to each other)
• Discussion on integrating brand building into the overall marketing program
• Case Studies – what would you do as the CMO?

More details and online registration at:
http://www.acaweb.ca/en/courses/brand-leadership-calgary-edmonton/

Course Fees
ACA members:  $400 + GST
MRIA members: $560 + GST
Non-members:  $700 + GST

Building a Marketing Plan
Calgary – June 6 at Headspace (1817 - 10th Avenue SW)
8:30am to 4:30pm

More and more, marketers are under pressure to produce smarter, more effective marketing plans in less time and with smaller budgets.  This unique, interactive ACA course offers the fundamentals of an effective marketing plan, with insight from case studies and examples of market success. 

Course Content Includes:

• The strategic foundation – the role of a strong brand and the importance of consumer insight
• The introduction of a marketing plan template
• Discussion of each section of the marketing plan – what is involved, what it could look like, examples, advice
• The marketing mix – creative, traditional media, digital media, PR , sponsorship, consumer promotion, pricing, experiential marketing, B to B – when and how to use effectively, examples, measurement
• Case study 

More details and online registration at:
http://www.acaweb.ca/en/courses/building-a-marketing-plan-2/

Course Fees
ACA members:  $400 + GST
MRIA members: $560 + GST
Non-members:  $700 + GST

Click here for complete information on the MRIA Institute of Professional Development's Core Courses, Professional Development Courses and Professional Development Webinars

Please visit this site again soon for updated information.