MRIA ALBERTA Lunch and Learn

For the first time ever, MRIA Alberta is hosting an event on the University of Calgary and University of Alberta campuses. Many students will be in attendance. Come meet the next generation of marketing researchers and communicators at:

THE SOCIAL MEDIA CHALLENGE
with guest speaker Joseph Thornley, CEO, Thornley Fallis

Social media has become an important fact of life for a growing number of Canadians. As its use increases, it has far reaching impact on our choice of media and how we spend our time. People no longer serve as mute audiences, but now engage in the act of creation, sharing and curating content. In the process, new communities of interest are forming that transcend geographical boundaries.

Social media is different from the early Web. It’s about relationships. It’s about community. It’s about the things that happen offsite – the linkbacks, the retweets, the references to our content, and the online (and offline) communities that are formed. How can organizations know what they want to achieve in social media and what are the emerging tools they can use to measure success against those criteria.

Join us for our next Lunch and Learn event on what social media is, how its read/write nature fulfills the potential of the Web, and how different people use it in different ways (for example; lurkers, critics, joiners, creators, etc.),

About the speaker: Joseph Thornley is the CEO of Thornley Fallis and 76design and a Senior Fellow of the Society for New Communications Research. He has been fascinated by and engaged with social media since 2004, when he installed a Wiki in place of his company’s traditional Intranet. He blogs at http://www.propr.ca about the impact of social media and new online tools on communication and community. He’s @thornley on Twitter and many other social media applications.