Digital Cult to Digital Culture

The past ten years have offered up a level and intensity of cultural and media flux heretofore undocumented. Our politics, our culture and the way we communicate and do business has transformed forever.

Translation? It’s been a very intense decade.

And this intensity has been promulgated, largely, by the vaunted “younger generation”.

So, who are the children of the 21st century, what defines them now and how is this defining our culture, writ large?

Though he doesn’t profess to have all the answers, Mike Farrell (Founding Partner and Chief Strategic Officer at Youthography will surely take us quite a long way towards better context when it comes to understanding what has defined this generation and, more importantly, how it is shaping our culture, and our research industry, now and into the currently uncharted future.

Plus, he has cool shades.

About the speaker:

Now, as a founding partner and chief strategic officer at Canada’s leading youth research consultancy – Youthography – Mike has taken his insight and creativity to new heights in an environment that he and his partners have modeled fully for, and around the tri-way intersection between marketing, communication and youth – with youth sitting squarely at the epicenter. Read more about the speaker…

Registration Options:
Edmonton
     Telephone: Jessica Hansen, Trend Research, T. 780-485-6558, x2001
     Email: Jessica@trendresearch.ca

Calgary
     Telephone: Tracy Thomson, Qualitative Coordination  T. 403-229-3500
     Email: tracyqc@telus.net

Online: Log on to the MRIA Portal, click on "Events & Publications" and then on "Process an Event / Publication transaction".