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The Joseph Doyle Award was established in 1987 to honour Joe Doyle, the Founding President of the PMRS and his contribution to marketing research in Canada. The award is presented to the research professional who achieves the highest mark on the CMRE exam*.

Year	Winner	Year	Winner
2011/2012	Gyan Harshvardhan, CMRP	1998/1999	Marshall Butler
2010/2011	Carolyn O’Keefe, CMRP	1997/1998	Jay Slade
2008/2009	Christina Waddy, CMRP	1996/1997	Dominic Atkinson
2007/2008	Lisa Squire	1995/1996	Pat Rouselle
2006/2007	Susan Mackasey	1994/1995	Paul Choma
2005/2006	Holly Wong	1993/1994	Sandy Simmons
2004/2005	Inga Petri, CMRP	1992/1993	Paul Millen
2003/2004	Mark McCarvill	1991/1992	Denise Coccimiglio
2002/2003	Heather New	1990/1991	Cameron Hay
2001/2002	Prairie Sorensen-Lawrence	1989/1990	Jim Morakis Nandita Nankeolyar
2000/2001	Wendy Wong	1988/1989	Sandra Marshall, CMRP
1999/2000	Mary Wong	1987/1988	Brook Tyler, CMRP

* PMRS created the Joseph Doyle Award in 1987 to recognize his significant contributions to the practice of marketing research in Canada, including service to the industry as the founding President of the Society. In the past, MRIA presented the award annually to the student who achieved the highest mark in the association’s Fundamentals of Marketing Research course. Having made changes recently to our educational program, we no longer offer this four-day workshop.

When PMRS launched the Certified Marketing Research Professional (CMRP) designation in 2003, many of the first recipients earned the credential through a grandparenting process. Today, researchers wishing to pursue the designation must write and pass the MRIA’s Comprehensive Marketing Research Exam (CMRE).

We were delighted by the record number of researchers who wrote the exam last June – 31 candidates in six cities – as this signifies that the CMRP has become a prestigious designation that is embraced and valued by researchers across Canada. CMRPs have a high level of knowledge and capability in marketing research theory and practice, and adhere to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice.

Therefore, in moving forward, we felt it most fitting to bestow the Joseph Doyle Award annually to the research professional who achieves the highest mark on the CMRE exam.