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The Joseph Doyle Award was established in 1987 to honour
Joe Doyle, the Founding President of the PMRS and his contribution to marketing research
in Canada. The award is presented to the research professional who achieves the highest mark on the CMRE exam*.
||Gyan Harshvardhan, CMRP
||Carolyn O’Keefe, CMRP
||Christina Waddy, CMRP
||Inga Petri, CMRP
||Sandra Marshall, CMRP
||Brook Tyler, CMRP
* PMRS created the Joseph Doyle Award in 1987 to recognize his significant contributions to the practice of marketing research in Canada, including service to the industry as the founding President of the Society. In the past, MRIA presented the award annually to the student who achieved the highest mark in the association’s Fundamentals of Marketing Research course. Having made changes recently to our educational program, we no longer offer this four-day workshop.
When PMRS launched the Certified Marketing Research Professional (CMRP) designation in 2003, many of the first recipients earned the credential through a grandparenting process. Today, researchers wishing to pursue the designation must write and pass the MRIA’s Comprehensive Marketing Research Exam (CMRE).
We were delighted by the record number of researchers who wrote the exam last June – 31 candidates in six cities – as this signifies that the CMRP has become a prestigious designation that is embraced and valued by researchers across Canada. CMRPs have a high level of knowledge and capability in marketing research theory and practice, and adhere to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice.
Therefore, in moving forward, we felt it most fitting to bestow the Joseph Doyle Award annually to the research professional who achieves the highest mark on the CMRE exam.