Please scroll down this page to see all the upcoming events and courses

Annual General Meeting

Friday, May 11, 2012, 10 am
Calgary
Open to all members in good standing 

Come network with your fellow researchers and help plan the coming year. It is free to attend. Refreshments will be served.

Those who cannot attend in person will be able to participate by teleconference (conference bridge details to be announced later).  

To register:  Contact Maureeta Percy at MPercy@atb.com or 403-731-3501.

RSVP by Tuesday, May 8.

Location: Qualitative Coordination, Suite 120, 707 10th Avenue SW, Calgary.

Sample the Edge in St. John’s, NL
MRIA National Conference

May 30-June 1, 2012
Register by May 25
Last chance for early bird pricing is April 25!

The 2012 MRIA National Conference is being held from May 30-June 1 in St. John’s, Newfoundland and Labrador, with the theme, “sample the edge.” For more details visit the MRIA National website: http://www.mria-arim.ca/Conference2012/NEWS/index.php

Association of Canadian Advertisers
Special Rates for MRIA Members

Learn about advertising, building brands, and developing marketing plans.  The instructor is Sharon Bell, with 20+ years as a marketing leader, in companies that include Procter & Gamble and ATB Financial. Details of the upcoming courses are provided below, including special discounted rates for MRIA members. For more information, contact Davina Wong at 1-800-565-0109 ext. 1007 or dwong@acaweb.ca.

Fundamentals of Advertising

Edmonton: Tuesday May 15 and Wednesday May 16
City Centre Campus, Grant MacEwan University
8:30am to 4:30pm

Calgary: Tuesday June 12 and Wednesday June 13, 2012
Headspace, 1817 – 10th Avenue SW Calgary
8:30am to 4:30pm

Great marketing communication starts with great clients. Learn how to become that great client as well as get better work from your design and creative partners. This practical and interactive course is designed to enhance the marketers’ understanding of the essential role marketing communication plays in the marketing mix. Case studies, examples, group discussion, small group and role play exercises and seasoned advice will equip participants with the tools they need.
Course content includes:

  • Challenges facing marketers today
  • The six steps to great creative:
    • The importance of a strong foundation:  consumer insights, brand equity and brand position
    • Writing the brief
    • Briefing the agency
    • Evaluating creative
    • Giving feedback
    • Managing the creative/design partner relationship
  • Advice for more effective creative
  • Media considerations

More details and online registration at:
http://www.acaweb.ca/en/courses/fundamentals-of-advertising-edmonton/

Course Fees
ACA members  $660 + GST
MRIA members $880 + GST
Nonmembers  $1100 + GST

Brand Leadership

Thursday June 7, 2012
City Centre Campus, Grant MacEwan University
8:30am to 4:30pm

The “brand” word gets tossed around a lot - and not always with accuracy or clarity about what it means.  Marketers and business leaders need to know how to grow a strong brand as the foundation of a successful business.  This interactive one day course will use examples and case studies, group discussion and exercises, as well as presentation of material, to discuss what makes a strong brand and some important considerations when building a brand.  

Course Content Includes:

  • Introduction of a Brand Leadership model
  • Discussion of key elements of branding - equity, value, health, loyalty, role of consumer insight, positioning, architecture (or how brands in a portfolio relate to each other) 
  • Discussion on integrating brand building into the overall marketing program
  • Case Studies – what would you do as the CMO?

More details and online registration at:
http://www.acaweb.ca/en/courses/brand-leadership-edmonton/

Course Fees
ACA members  $400 + GST
MRIA members $560 + GST
Nonmembers  $700 + GST

Building a Marketing Plan

Thursday May 31, 2012
City Centre Campus, Grant MacEwan University
8:30am to 4:30pm

More and more, marketers are under pressure to produce smarter, more effective marketing plans in less time and with smaller budgets.  This unique, interactive ACA course offers the fundamentals of an effective marketing plan, with insight from case studies and examples of market success. 

Course Content Includes:

  • The strategic foundation – the role of a strong brand and the importance of consumer insight
  • The introduction of a marketing plan template
  • Discussion of each section of the marketing plan – what is involved, what it could look like, examples, advice
  • The marketing mix – creative, traditional media, digital media, PR , sponsorship, consumer promotion, pricing, experiential marketing, B to B – when and how to use effectively, examples, measurement
  • Case study 

More details and online registration at:
http://www.acaweb.ca/en/courses/building-a-marketing-plan-edmonton/

Course Fees
ACA members  $400 + GST
MRIA members $560 + GST
Non members  $700 + GST

Click here for complete information on the Institute of Professional Development's Core Courses, Professional Development Courses and Professional Development Webinars

Please visit this site soon for updated information.

 

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