Lunch ‘n’ Learn Seminar - Limited seating

Decoding the New Code:
How the revisions to the MRIA Code of Conduct and Good Practice affect your business and what you need to do to comply

David W. Stark, CIPP, MRIA Vice-President and Standards Chair

The MRIA modernized its Code of Conduct and Good Practice in 2007 following two rounds of consultation with Association members. The Internet Research section was completely revamped and includes several clauses designed to protect respondent privacy.

A number of new clauses were added to every section of the Code: the general rules of conduct, rules specific to qualitative research, guidelines for interviewing children and young people, and the Code’s disciplinary procedures.

Find out what the revisions to the Code mean and how they affect you.

Also, you’ll hear about the MRIA’s plans to communicate its new Code to members of the media, many of whom have come to expect that all polls should carry a margin of error, even though it is inappropriate and misleading to attach one to polls based on non-probability samples.

Finally, you’ll find out how your Association’s updated Code fits in with other industry standards – such as those of Council of American Survey Research Organization's (CASRO), ESOMAR and the International Standards Organization (ISO).

David W. Stark, CIPP
Vice President & Standards Portfolio Chair, MRIA
Vice President, Public Affairs, TNS Canadian Facts
North America Privacy Officer, TNS

About the Speaker:

David Stark is Vice President of Public Affairs at TNS Canadian Facts and is TNS’ Privacy Officer for North America. He is Vice President of the MRIA and is Standards Portfolio Chair of the Association.

In his role as Standards Portfolio Chair, David led a task force that reviewed the Association's Code of Conduct and is currently reviewing its corporate standards to align them with the new ISO Standard for Market Research.

David has an Honours Bachelor of Arts degree in political studies from Queen's University and a Master of Arts degree in political science from McMaster University.

He is a member of the International Association of Privacy Professionals and has earned that Association's Certified Information Privacy Professional (CIPP) designation. In addition, David is actively involved in the Council of American Survey Research Organization's (CASRO) General Counsel and Privacy Officers Forum.

Please note:
There is limited seating but members can invite a guest at member’s rate.