THE B2B DIVISION TORONTO LEARNING SERIES:
B2B Mystery Shopping – the Next Frontier in CI
Monday, January 18, 2010
6:00 PM
Scallywags, 11 St.Clair Avenue West, 2nd floor
Are you looking for new applications for B2B research? What about competitive intelligence or mystery shopping. Join us for a knowledge session by David Lithwick, a well known education instructor, researcher, author and columnist.
David will be speaking on how competitive intelligence and mystery shopping have evolved in Canada over the past 5 years and where he sees developments going in the next 5 years.
David will touch on:
- Training
- Methodology
- Ethics
- Merging of intelligence with traditional market research
- Skills that market research professionals will need to keep up with the demands in intelligence gathering.
He will also review in detail with you a step by step approach on how to conduct a B2B competitor mystery shop to assess sales performance and call centre support.
Cost:
- MRIA members: $10.00 pre-registered
- MRIA non-members: $15.00 pre-registered
This Learning Series session will be held in Toronto at Scallywags at 11 St. Clair Avenue West, 2nd Floor, just West of Yonge St. on the South side. Green "P" parking nearby. We kindly ask attendees to order at least a drink and an appetizer out of courtesy to the pub.
For more information, contact Nancy Gulland at nancy@maverickresearch.com.
|
