Learning Series Event:
Look What We Did With Our Research!

The Duke of Kent Pub
Monday, January 21 @6:00PM
2315 Yonge Street, 2nd Floor (That’s one block north of Eglinton on the southeast corner. Green “P” parking within sight of the Pub on Roehampton.)

Do you remember the episode of M*A*S*H in which somebody sends Hawkeye and BJ a hot new mystery novel with the last page missing, and they spend the rest of the show going crazy trying to figure out “Who dunnit”? Research Agency people often feel like that. They do the research, but they never find out what (if anything) happens as a result of it.

Join us to hear a presentation by Ted Flewwelling of I.R.P. Industrial Rubber and Bob Inglis of Technalysis as they “spill the beans” on how I.R.P. used some fascinating research about industrial hose and belting (we know a glamour industry when we see one), which involved trying to do telephone interviews among I.R.P.’s customers and prospects – the people who man wholesalers’ order phones.

Ted Flewwelling has worked in industrial distribution for the last 27 years. For the last 20 years he has worked for I.R.P. Industrial Rubber Limited, a wholesale distributor - first as a sales rep then Sales Manager and currently as Director of Sales.

Bob Inglis is President of Technalysis Inc., a business to business marketing research specialist since 1982. He presently represents the Business to Business Division on the MRIA Board.

Admission charges: $10.00 +GST for MRIA members, $15.00 +GST for non-members, pre-registered only, not at the door.

All registration will be through the MRIA portal. To register, simply click on the “Register Now” button below and log into the Portal. Select “Events”, then “Register for an Event”.

For more information, contact Liz Inglis at 416-493-1223 or lizinglis@technalysis.on.ca