ON-DEMAND WEBINAR – What is B2B Marketing If Not About Segmentation?

(This event is now available as a recording - simply click on the link at the bottom of the page and register via MRIA’s Portal.)

"There is a very strong pressure to use segmentation in business-to-business markets to win a competitive advantage as there is often little to differentiate one product from another". - Paul Hague

Paul Hague, Director of B2B International, and author of several books on market research including "The Power of Industrial Brands" and "The Industrial Market Research Handbook". His latest book "A Practical Guide To Market Research" is available (free of charge) in both audio and e-book formats at www.b2binternational.com/publications.html.

Paul Hague will address the B2B segmentation from the B2B researcher's point of view and will cover the follow points :

• What is segmentation? What are the differences between B2B and B2C segmentation? Paul will discuss the differences between segmenting on firmographics, behavior and needs.
• What are the benefits of segmentation? - how it makes you more money and gives a sustainable differential advantage.
• How do you segment in B2B markets versus B2C markets? - how to segment using both internal and external data.
• How do you get acceptance of segmentation from the sales team and others in the company? - approaches for getting people to see the benefits of segmentation and working with the data.
• How do you check on segmentations and make adjustments over time? - making sure that your segmentation is fluid and adapts to the changing environment.

ORDER YOUR ON-DEMAND WEBINAR TODAY!
To order, simply click on the “Register Now” button and log onto MRIA’s Portal. Select “Events”, then “Register for an Event”.

FOR MORE INFORMATION CONTACT: RUTH LUKAWESKI AT rlukaweski@rmlresearch.com