THE B2B DIVISION INTERNATIONAL WEBINAR SERIES PRESENTS:
"The State of the Economy and How It Will Impact on B2B Markets and Research"

(This event is available as a recording - simply click on the link at the bottom of the page and register via MRIA’s Portal.)

DAVID SKELSEY, DIRECTOR OF STRICTLY FINANCIAL: “The State of the Economy and How It Will Impact on B2B Markets and Research”

JULIA CUPMAN, B2B INTERNATIONAL: “Marketing Strategies in a Recession”.

The key points of David Skelsey’s talk include:

• A review of the current “global” financial crisis – the key players and the overall impact on the world.
• His interpretation of the impact on research – does the current financial situation represent a “challenge” or an “opportunity” for our profession.
• What will be the impact on specific industry sectors and specific research areas?
• Suggestions and tips for market researchers – for coping with this global situation and its impact.

Julia Cupman’s presentation is based on an extensive survey conducted among 310 global B2B marketing executives:

• The challenges and constraints faced by B2B marketing professionals – and the significance of the impact of the recession on marketing activities.
• How the use of research and marketing tools has been affected.
• Attitudes towards the recession – including comparisons between B2B and B2C marketing executives.

David Skelsey has substantial experience in the business and financial research sectors: he worked at the B2B Division at AGB; he then developed the qualitative B2B offerings at TN (later TNS Research International) where he took over the qualitative financial services side focusing on retail and small business research; he then moved to Synovate’s corporate and financial unit .

Julia Cupman is business development and business manager of B2B International in the U.S. Julia’s role involves managing global projects reflecting a wide range of industries and topics. She also participates in many of these projects firsthand.

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