Talk is Cheap. Advertising Isn't.
Secrets to Making the Most Effective Ads

MRIA Speaker Event with Jacquie Matthews, President, Ipsos ASI Canada

It is estimated that in the U.S., over 1/3 of the nearly $300 billion spent on advertising each year is wasted. Ipsos ASI knows that 75% of an ad's in-market success has to do with the creative itself. No additional amount of media weight will make the ad more effective. Getting the creative right is imperative.

Join Jacquie Matthews on January 24th for an engaging presentation highlighting some of the "secrets" that Ipsos ASI has learned by mining their database of over 35,000 ads tested in North America, and drawing on over 30 years of extensive learning about how advertising works to impact brands. The presentation is complete with ad examples, and leaves the audience with some thought provoking ideas to help them "tilt the playing field" in their direction for better advertising results. Both key drivers for effective ads, and those things that limit performance, will be discussed.

The final section will highlight some differences between what makes for effective advertising in Canada vs. the U.S.

Date and Time:	Wednesday, January 24, 2007 Registration: 5:00-5:30 Speaker Event: 5:30-7:00
Location:	SFU Harbour Centre, 515 W Hastings Street, Segal Room (Rooms 1410-1430), Vancouver BC
Registration fees*:	Members	Non-Members	Student Members	Student Non-Members
Speaker Event	$40	$60	$25	$35

*GST will be applied to all registration fees

Seating is limited for this event and registration is in advance only - please call to register by Monday, January 22nd: 604.216.MRIA (6742). Visa, Master Card and AMEX accepted in advance.

About the Presenter
Jacquie Matthews, Ipsos ASI
Jacquie Matthews is the President of Ipsos ASI Canada, the advertising research arm of Ipsos. Ipsos is the third largest survey-based market research firm in the world and the largest in Canada. Ipsos ASI is a world leader in advertising and brand health research and the largest supplier of ad testing in the world, testing more ads from more clients than any other company. Jacquie has 18 years experience in marketing research, specializing in packaged goods, media and advertising research. She has an MBA from McMaster University and has been working strictly in copy testing for 7 years now. She joined Ipsos ASI in 2004 to head up the copy testing division and has been the President of the whole business unit since September 2006. She has a passion for advertising, and for trying to delight her clients by finding the "unexpected" in the data.