MRIA November 2008 Luncheon Event

Topic: The Golden Age of Youth - MTV's biggest ever global study By The Sound and Hotspex
Speaker: Ian Pierpoint, President, The Sound

Thursday, November 27, 2008
Doors Open: 11:30
Lunch & Networking: 11:30-12:30
Speaker: 12:30-13:30
Q&A & More Networking: 13:30-14:00

Location: Century House Restaurant & Bar
432 Richards Street - Downtown Vancouver
Parking & Maps: Delta suites underground parking/Pender and Richards south west site (in park)/Pender and Richards
south east side (outside)/Richards between Pender and Dunsmuir on the west side (in park). Please note that Water Station is 3 min. walking distance.

Cost: MRIA Members: $20; Non-Members: $25; Students: $15
(fee to be paid at the door)

Description:
Is youth an attitude or is youth a lifestage?
Why don't 30 somethings seem to be growing old like their parents?
And what does this mean for brands?

In 2008 MTV commissioned The Sound and Hotspex to conduct a global study exploring contemporary notions of youth and maturity. This study included countries as diverse as Holland and Saudi Arabia and details include:

The history of youth and childhood
Contemporary definition of youth and adulthood
The three stages of youth
Global segmentation of 30 somethings
Global maturity index

Please make sure to register soon to secure your spot.
Note: There are only 40 spots available for this event. Full lunch will be served including a complimentary drink of choice.

To help us plan for total attendance, please call to register by Tuesday, November 25th: 604-216-MRIA (6742). Cash payment will be accepted at the door.

About the Speaker:
Ian is the president and founder of The Sound (Vancouver and NYC). Ian has over 18 years of experience in research and marketing, and is recognized as one of the world's leading qualitative youth researchers. Previously Ian was the founder and president of Vegas, the UKs largest youth research agency (2000-2004) and SVP and Global Head of Synovate’s youth research division, YC.

You may have seen him on CNN, MTV, CBC, BBC, MSNBC and CTV, and he's had research featured in USA Today, the Globe and Mail, the Vancouver Sun as well as many other publications.

Ian has 13 years of experience as a qualitative researcher, working primarily with youth and young adults for brands including MTV, Axe, Nike and Pepsi.

In 2005 Ian was a winner of British Columbia’s prestigious 40 under 40 award.

MTV Networks recently described The Sound as 'the best youth research agency in the world'