Cell Phones: The New Field Operations Challenge

FIELD MANAGEMENT GROUP COMMITTEE, a new MRIA initiative, asks that you please join us for our flagship and well-timed presentation and discussion on Cell Phones: The New Field Operations Challenge.

June 12, 2007 at 6:00 pm
Duke of Kent, 2nd Floor, 2315 Yonge Street  in Toronto
One block North of Eglinton, S/E corner

Cell Phones: The New Field Operations Challenge
Phone number portability and call forwarding are increasing the potential for inadvertently reaching cell phones when dialing phone numbers from a landline sample – are you prepared?

• Administration costs of cell phone surveys vs. landline phone surveys.
• Unexpected cell phone respondents are likely in all telephone surveys.
• New survey introductions, controls and disposition codes are needed.
• Interviewer training must be extended.
• Cell Phone Respondent Incentives.
• Cell Phone Respondent Safety and other considerations.
• Effect on Dialer users.

PRESENTERS:
Nancy Tienhaara, Partner of DASH Software Ltd. will be presenting information to raise our awareness and help us prepare for the impact of Cell Phones in our collection process:  Nancy is a partner in DASH Software Ltd. which has provided software solutions to Canadian field survey operations for the past twenty-five years. Nancy enjoys research on emerging survey industry issues, and reported in 2006 on the characteristics and opinions of MRIA company interviewers. Recently she took a short course on cell phone issues and attended 2 days of conference sessions on the topic.

Dan Bernard, Vice President of Marketing Systems Group will be on hand to answer questions on American company response to the cell phone challenge.
Market Systems Group is a leading provider of telephone sample and automated dialing solutions to the survey research industry. Dan has been in this industry for 33 years and has been involved in pioneering efforts of CATI, optical scanning of surveys, and automated dialing.

REGISTRATION FEE FOR THIS EVENT:

• $7.00 FOR MEMBERS
• $10.00 FOR NON-MEMBERS

The restaurant respectfully requests that each person make a purchase and help get the word out by sharing this invitation with other Field Management Professionals. 

TO REGISTER FOR THIS EVENT:
Online registrations can be made for this event on the MRIA Portal: click here to register

TO BECOME A MEMBER OF THE NEW MRIA
FIELD MANAGEMENT GROUP COMMITTEE
Please contact: Nancy Gulland at nancy@maverickresearch.com