Best Practices in Telephone Surveys: Improving Respondent Cooperation in Telephone Surveys
Sarah Greenberg, Field Source Marketing Research,
Nancy Gulland, Maverick Research, and
Stone, Public Opinion Research Directorate, Government of Canada
Thursday, April 22, 2010, 1:00 PM
The Field Management Group will be presenting the first in a series of professional webinars on attaining high-quality data in a survey. Conducting an elaborate high-tech survey based on poor quality data is akin to building the house of your dreams in a field of clay: no matter how you try to dress it up, it won’t stand up to scrutiny and will eventually sink into oblivion.
To meet the ever-pressing need for high-quality information, the Field Management Group will present Best Practices in Telephone Surveys: Improving Respondent Cooperation in Telephone Surveys.
With survey response rates having tumbled over the past two decades, the need for identifying best practices to attain credible response rates is becoming increasingly evident. This webinar will inform you about:
- Why response rates are important
- The most important things you must consider or ask your supplier when designing a study
- The factors that contribute most to maintaining response rates
- Best practices in conducting telephone surveys
- Response rates and how they are calculated and why it’s important.
The webinar is based on a careful and thorough review of the literature on the subject combined with the knowledge and experience of practitioners in our industry who collectively share decades of experience.
To register, simply click on the “Register Now” button and log onto MRIA’s Portal. Select “Events”, then “Register for an Event”.
- Prior to the webinar you will be sent the sign-in information -- which will include the web site address (URL) and the 1-800 number.
- You will receive a reminder by email the day before.