Monday, May 31 - 2:00 pm – 2:45 pm
A Decade of Research and Advancing the Blood Donation Cause in Canada
Canadian Blood Services was created in 1998 as the successor to the Canadian Red Cross. Its sole mission is to manage the blood supply in a manner that gains the trust, commitment and confidence of all Canadians by providing a safe, secure, cost-effective, affordable and accessible supply of quality blood, blood products and alternatives.
Ipsos Reid has been CBS' research partner since 2000 and together we have conducted over 150 studies; spoken to approximately 50,000 blood donors, nearly 25,000 member of the general population, over 3,000 volunteers and 1200 hospital customers.
Together. We have charted CBS progress in reversing the general public and donors' concerns after the Krever Inquiry.
You will get a broad overview of how public sector organizations use public opinion research. We will highlight some specific findings from the past 10 years and show how we've used research to shape communications and social marketing efforts, support program evaluation, understand donor motivations and help develop crisis and reputation management plans.
Director, Market Knowledge & Donor Insight, Canadian Blood Services
Tony Steed is Director, Market Knowledge and Donor Insight with Canadian Blood Services. He is responsible for building insights into donor motivation and behaviour, targeted campaign execution and evaluation, predictive modelling and segmentation, and advanced analytics. Tony and his team help Canadian Blood Services pursue operational excellence.
Tony’s experience includes over 25 years working in marketing research, service development and database marketing. Prior to joining Canadian Blood Services, Tony headed the Consumer Customer Insight team at Bell Canada.
Tony has a background in psychology with a B.A. from Queen's University at Kingston, an MASc. from the University of Waterloo, and an MBA from the John Molson School of Business in Montreal. His five children keep Tony and his wife young!
Esc Key to close