Programme - Mercredi 2 juin

7:30

Breakfast (tradeshow)
Metro Ballroom East

8:30-8:45

Intro to Day

8:45-9:00

Intro to Session

9:00-10:15

The Future of Marketing Research
Metro Ballroom West and Centre

Joel Rubinson, Chief Research Officer, The ARF
Peter Blackshaw, EVP of Digital Strategic Services, Nielsen Online
Donna Goldfarb, Vice President of Consumer & Market Insights, Unilever, Americas

10:15-10:45

Break (tradeshow)
Metro Ballroom East

10:45-11:30

Simultaneous Advertising/ Loyalty breakout sessions

Advertising - Harbour Ballroom B
If my heart could do my thinking, would my brain begin to feel? Neuroscience: A case study examined

Ann Green, SVP, Marketing Solutions, Millward Brown
Elissa Moses, Chief Analytics Officer, EmSense
Kelley Peters, Sr. Director, POST Foods LLC

Advertising - Harbour Ballroom C
Importing Ads From Other Markets. Some Things Just Don't Transfer Well.

Jacquie Matthews, President, Ipsos ASI Canada

Loyalty - Pier 2/3
Management & Metrics: Customer Experience Measurement for Improved Business Performance

Winnie Chan, Senior Manager, Strategic Marketing Research, RBC Royal Bank
John Morton, President, Market Probe

Loyalty - Harbour Ballroom A
Putting Customer Feedback Surveys to Work in New and Improved Ways

Steve Earwaker, Vice President, Financial Services, Medallia Inc.

11:30-12:15

Simultaneous Advertising/ Loyalty breakout sessions

Advertising - Harbour Ballroom B
Measuring the Digital World

Brent Lowe-Bernie, President, comScore Media Metrix Canada

Advertising -Harbour Ballroom C
The Future of Researching Advertising Effectiveness

Lynn Fletcher, EVP and Chief Strategy Officer for BBDO Canada
Nigel Hollis, Executive Vice President and Chief Global Analyst, Millward Brown.
Bill Ratcliffe, Senior VP, Brainjuicer North America

Loyalty - Pier 2/3
Profiting from Customer Churn

Ken Powaga, Senior Vice President—Customer Loyalty, GfK Custom Research North America

Loyalty - Harbour Ballroom A
Towards a Comprehensive Picture of Customer Loyalty:   Linking Attitudinal Research with Behavioral Research

Rob Daniel, Managing Director, Research & Loyalty, Maritz Canada
Scott Robinson, Director, Consumer Insights & Loyalty Strategy, Maritz

12:15-1:15

Lunch
Metro Ballroom West and Centre

1:15-1:25

Intro to Keynote
Janine Keogh, Vice President, Consumer Insight & Strategy, Kraft Canada

1:25-2:15

Keynote Address
Irene Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods Inc.

2:15-2:30

Wrap up
Steve Levy