Program - Monday, May 31st

7:30

Breakfast – Metro Ballroom

8:45-9:00

Intro to Day - Steve Levy, Conference Chair & President, Ipsos Reid - Market Research Canada East

9:00

Intro to Session - Ken Whyte

9:00-10:45

Canada 1960-2010 and Beyond
Are We Getting It Right?
Metro Ballroom West and Centre

10:45-11:00

Break

11:00

Intro to Session

11:00-12:30

The Value of Research in Marketing – The Marketers’ View
Metro Ballroom West and Centre

Moderator - Chris Loudon, Executive Publisher & Editor-in-Chief, Marketing magazine
Satjiv Chahil, Senior Vice President, Global Marketing, Personal Systems Group, Hewlett-Packard Company
Bill McCollam, Vice-President, Digital Strategy, Sun Life Financial
Greg Taylor, Co-Founder, Steam Whistle Brewing

12:30–2:00

Lunch In Tradeshow (tradeshow opens)
Metro Ballroom East

2:00–2:45

Simultaneous Marketing / Public Affairs breakout sessions

Marketing - Harbour Ballroom A
How Molson Canadian got its Mojo Back

Debra Kavchak-Taylor, Molson Coors Canada
Shane Skillen, Founder & President, Hotspex Inc.

Marketing - Harbour Ballroom B
How Knowing the Secrets of Men Can Improve Your Brand and Your Life

Catherine Dine, President, Dine & Associates
Tracy Stone, Associate Vice President, Consumer Research & Insights, Canadian Tire Corporation
Lisa Elder, President, heads up

Marketing - Harbour Ballroom C
"Mobile Moment of Truth" – GPS Ethnography for Marketing & Research

Bernie Malinoff, President, element54
Fabien Rolland, Director – Marketing Research, Aeroplan

Public Affairs - Pier 2/3
A Decade of Research and Advancing the Blood Donation Cause in Canada

Mike Colledge, Senior Vice President and Managing Director at Ipsos Reid
Tony Steed, Director, Market Knowledge & Donor Insight Canadian Blood Services

3:00–3:45

Simultaneous Marketing / Public Affairs breakout sessions

Marketing - Harbour Ballroom A
Making a Splash - Tapping into  Research to Awaken a Sleeping Giant. A Case Study on Premium Plus

Robert Kolatschek, Director, Consumer Insight & Strategy, Kraft Canada
Jeff Plowman, VP, Director Client Services/Strategic Planning, Sharpe Blackmore Euro RSCG

Marketing - Harbour Ballroom B
Using Marketing Research as a Business Development Tool - Panacea or Ethical Dilemma?

Ani Ieroncig, Marketing Research Director at Canada Post
Norman Baillie-David, Vice President and Director of Public Opinion Research, TNS Canada

Marketing - Harbour Ballroom C
Brands in the Boardroom

Dr. Ruth Corbin, Managing Partner and CEO, CorbinPartners Inc.

Public Affairs - Pier 2/3
Urban Aboriginal Voices – Insights from a Landmark Canadian Study

Dr. Keith Neuman, Group Vice President, Public Affairs, Environics Research Group
Sarah Roberton, Senior Research Associate, Environics Research Group Inc.

4:00–4:45

Simultaneous Marketing / Public Affairs breakout sessions

Marketing - Harbour Ballroom A
Me to We Research: A New Way of Looking

Will Goodhand, Business Development Director and official Juicy Evangelist, BrainJuicer

Marketing - Harbour Ballroom B
Social Media Research: From Buzz To Biz

Annie Pettit, CRO, Conversition Strategies Inc.

Marketing - Harbour Ballroom C
Forget The Gatekeeper, Overturning Orthodoxies, Meaningful B2B Research in 2010

Tricia Benn, Senior Director, Rogers Connect Market Research and Client Services, Rogers Publishing Limited
Elizabeth Hall, Senior Research Manager, Special Projects and Operations, Rogers Connect Research and Client Services, Rogers Publishing

Public Affairs - Pier 2/3
The New Government of Canada Standards: Taking the Next Step

Nat Stone, Manager, Knowledge Management, Public Opinion Research Directorate, Public Works and Government Services Canada

6:00–7:00

Reception
Metro Ballroom East

7:00

50^th Anniversary Golden Gala
Metro Ballroom West and Centre