Program - Tuesday, June 1st

7:30

Breakfast (tradeshow)
Metro Ballroom East

8:15 - 8:30

Intro to Day and Session

8:30 -10:00

Commitment, Loyalty, Happiness and Love: Changing Customer Relationships
Metro Ballroom West and Centre

Tim Keiningham, Global Chief Strategy Officer and Executive Vice President, Ipsos Loyalty
Jan Hofmeyr, International Director for Innovation Brand & Communication, Synovate
Margo Jay, Chief insight officer, Hidden Truths

10:00 -10:20

Break (tradeshow)
Metro Ballroom East

10:20 - 10:30

Intro to Session

10:30 - 12:00

The Value of Research in Advertising – The Agency View
Metro Ballroom West and Centre

Moderator - Ian Lightstone, Director, MJI Global Inc.
Tony Chapman, Founder and CEO, Capital C
Aidan Tracey, President, Mosaic Experiental Marketing
Arthur Fleischmann, President/CEO, john st.

12:00 – 12:30

Creativity In Advertising: What Is It Good For?
Metro Ballroom West and Centre

12:30 – 2:00

Lunch (tradeshow)
Metro Ballroom East

1:30 - 4:30

Toronto Time