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CMRP

The CMRP (Certified Marketing Research Professional designation) or PARM (Professionnel agréé en recherche marketing) was introduced to further MRIA's goal of raising the level of professionalism within the marketing research industry.

Obtaining the CMRP designation signifies a high level of knowledge and capability in marketing research theory and practice, and adherence to rigorous ethical standards set out in MRIA’s Code of Conduct and Good Practice.

By achieving the CMRP designation you:

• Confirm your broad competency and mastery of theoretical and practical knowledge required to maximize value to your organization and clients;
• Better position yourself for career advancement and greater earning power;
• Demonstrate your commitment to continued professional development and to upholding the highest level of professional ethical standards.

Read Why I Pursued and Achieved My CMRP

The only way to be awarded the CMRP designation is to pass the Comprehensive Marketing Research Exam (CMRE). For further information on the CMRE, including what criteria applicants must meet, please click here.

Grandparenting Process
NOTE: Effective January 1, 2006, we no longer accept applications for a CMRP designation through the "grandparenting" process.