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Core Courses: 2011-2012

Members wishing to obtain the CMRP (Certified Marketing Research Professional) designation are required to complete the twelve Core courses listed below.

Class sizes are limited and early registration is encouraged.

Course Name†	Textbook (*)	Duration (Days)	Comments
101-Introduction to Marketing Research		1	Now available online!
102-Ethical Issues and Privacy in Marketing Research		1	Now available online!
201-Marketing Research Design: An Applied Course (formerly 203)		1	Now available online!
202-Questionnaire Design (formerly 201)		1	Now available online!
203-Marketing Research Statistics & Data Analysis (formerly 204)		2	Now available online!
204-Qualitative Marketing Research (formerly 202)		1	Now available online!
301-Competitive Intelligence, Competitor Benchmarking and Mystery Shopping (formerly 302)		1	Now available online!
302-Market Intelligence (formerly 303)		1	Now available online!
303-Marketing Management for Researchers (formerly 402)		2	Now available online!
401-Online Research, Best Practices and Innovations (formerly 301)		1	Now available online! formerly: Marketing Research on the Internet
402-Advanced Analysis Techniques (formerly 401)		2
403-Advanced Qualitative Marketing Research Techniques		1	Now available online! formerly: Getting Beneath the Surface in Qualitative Research
12 courses		15 days

†Please note some of the course numbers have changed effective July 2010. The course names have stayed the same. For the table of Core course prerequisites, please click here.

(*) Recommended Textbook

MRIA has adopted one textbook that can be used for 7 MRIA Core courses (indicated with a in the list above):

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. A printable PDF version is also available for individual chapters as well as for the entire book for a small fee.

Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra’s Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.

NEW: Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

NEW: Online tests to be implemented soon for Core courses
 
MRIA will be implementing a short online test for each Core course.
 
This test will be mandatory for any member seeking a CMRP designation and optional for any other registrant.
 
All the details pertaining to the test applicable for each course will be sent to you after you have completed the course. For more information, click here.