102 - Ethical Issues and Privacy
in Marketing Research - ONLINE

Course Category:

• Core course
• This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)

Ethical issues are becoming more and more important in business life. This course introduces participants to the key ethical concerns in the management of the research process. The course focuses on the responsibility of researchers to the public, users of marketing research, clients, and suppliers. In addition, this course addresses the impact of recent privacy legislation on marketing research, both in Canada and abroad.

Major topics covered in this course include

• Importance of ethics in business
• The need for a code of conduct
• Rules vs. guidelines
• Relationship with Data Protection Legislation
• General rules of marketing research
• Responsibility of Members to the Public
• Responsibilities of Clients to Research Suppliers
• Responsibilities of Research Suppliers to Clients
• New Directions/Issues (Internet, Children, Qualitative vs. Quantitative)
• Impact of Privacy Legislation
• Role of Education and Professional Associations

Recommended Textbook

MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. A printable PDF version is also available for individual chapters as well as for the entire book for a small fee.

Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra’s Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.

Recommended Prerequisites

For the table of Core course prerequisites, please click here.

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

Course Format

• Course Length: 6 hours broken into modules of 15-20 minutes each
• Slide presentation with instructor voice over
• 1 month limit to complete the course
• For terms and conditions, click here

Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

Once the final test is successfully completed, participants will be able to print their certificate of course completion.
 

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses. For terms and conditions, click here.