102-Ethical Issues and Privacy in Marketing Research

Course Category:

• Core course
• This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)

Instructor(s):

• David Stark, CIPP

Ethical issues are becoming more and more important in business life. This course introduces participants to the key ethical concerns in the management of the research process. The course focuses on the responsibility of researchers to the public, users of marketing research, clients, and suppliers. In addition, this course addresses the impact of recent privacy legislation on marketing research, both in Canada and abroad.

Recommended Prerequisites

For the table of Core course prerequisites, please click here.

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

Major topics covered in this course include

• Importance of ethics in business
• The need for a code of conduct
• Rules vs. guidelines
• Relationship with Data Protection Legislation
• General rules of marketing research
• Responsibility of Members to the Public
• Responsibilities of Clients to Research Suppliers
• Responsibilities of Research Suppliers to Clients
• New Directions/Issues (Internet, Children, Qualitative vs. Quantitative)
• Impact of Privacy Legislation
• Role of Education and Professional Associations

Recommended Textbook

MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. After September 30, 2010 (when 2010 updates will be completed), students will be able to print each chapter for a small fee.

Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra’s Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.

NEW: Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

NEW: Online tests to be implemented soon for Core courses
 
MRIA will be implementing a short online test for each Core course.
 
This test will be mandatory for anyone who wishes to receive a certificate of completion.
 
All the details pertaining to the test applicable for each course will be sent to you after you have completed the course. For more information, click here.

"The course covered the key issues that are frequently faced by researchers."

"The discussion helped me to truly understand the issues."

"Good mix of theory and practical examples."

"I liked the discussions and the opportunity to ask questions."

• Course Length: 1 Day
• Check-in: 8:30 am
• Classes: 9 am - 5:00 pm
• Lunch will be provided
• For terms and conditions, click here

The venue address will be sent to you as part of your course registration confirmation.

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.