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 201 - Marketing Research Design:
An Applied Course - ONLINE
(formerly 203)
Course Category:
- Core course
- This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)
There are a myriad of research methods and the proper selection of each depends on your business plans and objectives. This course examines the key research designs (e.g., exploratory, descriptive and causal) used in marketing research and provides criteria for selecting the best design to meet the client needs. Combining theoretical concepts and an applied, case-oriented approach, the student will come away with a set of decision criteria to assist in the selection of the appropriate method and why.
Major topics covered in this course include
- Understanding the need for marketing research
- Defining the objectives of the research
- Research Designs
- Exploratory, conclusive, and tracking research
- Cross-sectional and longitudinal design
- Secondary and primary research
- Tools for data collection
- Selecting the research design and data collection tools
- Elements of a research plan/proposal
- Costing issues related to different research designs
Recommended Textbook
MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:
Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. A printable PDF version is also available for individual chapters as well as for the entire book for a small fee.
Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra’s Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.
Recommended Prerequisites
For the table of Core course prerequisites, please click here.
Suggested Audience
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Members seeking CMRP designation |
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Client-Side Researcher |
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Research Supplier |
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Little or no exposure |
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Less than 2 years experience |
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2-8 years experience |
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8+ years experience |
Course Format
- Course Length: 6 hours broken into modules of 15-20 minutes each
- Slide presentation with instructor voice over
- Short quizzes after each chapter
- 1 month limit to complete the course
- For terms and conditions, click here
Multi Course Bundle Savings
Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:
2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off
Once the final test is successfully completed, participants will be able to print their certificate of course completion.
Member* |
Non-Member* |
$339 |
$409 |
*Plus applicable taxes
MRIA courses and their administration are subsidized by members' fees.
Therefore, members enjoy a reduced cost for courses. For terms and conditions, click here.
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