201-Marketing Research Design: An Applied Course
(formerly 203)

Course Category:

• Core course
• This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)

Instructor(s):

• Cam Davis, PhD, CMRP, FMRIA
• Robert A. G. Wong, MA, MCIP, CMRP

There are a myriad of research methods and the proper selection of each depends on your business plans and objectives. This course examines the key research designs (e.g., exploratory, descriptive and causal) used in marketing research and provides criteria for selecting the best design to meet the client needs. Combining theoretical concepts and an applied, case-oriented approach, the student will come away with a set of decision criteria to assist in the selection of the appropriate method and why.

Recommended Prerequisites

For the table of Core course prerequisites, please click here.

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

Major topics covered in this course include

• Understanding the need for marketing research
• Defining the objectives of the research
• Research Designs
  • Exploratory, conclusive, and tracking research
  • Cross-sectional and longitudinal design
  • Secondary and primary research
  • Tools for data collection
• Selecting the research design and data collection tools
• Elements of a research plan/proposal
• Costing issues related to different research designs
  

Recommended Textbook

MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. After September 30, 2010 (when 2010 updates will be completed), students will be able to print each chapter for a small fee.

Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra’s Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.

NEW: Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

NEW: Online tests to be implemented soon for Core courses
 
MRIA will be implementing a short online test for each Core course.
 
This test will be mandatory for anyone who wishes to receive a certificate of completion.
 
All the details pertaining to the test applicable for each course will be sent to you after you have completed the course. For more information, click here.

"(Ken Deal) had some very insightful examples from his experiences."

"The cases were realistic and focused."

"(Ken Deal) was friendly, helpful, and informative."

"Excellent and well worth the money, as always."

• Course Length: 1 Day
• Check-in: 8:30 am
• Classes: 9 am - 5 pm
• Lunch will be provided
• For terms and conditions, click here

The venue address will be sent to you as part of your course registration confirmation.

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.