Marketing Research in the Mobile World 2012 North American Conference – MRMW2012 LIVE online simulcast or physical attendance

Category:

• Professional Development

The Market Research in the Mobile World - North America will be held on the 18 & 19 July 2012 in Cincinnati, Ohio, USA. The aim of this conference is to bring together corporate marketing & insights executives, market researchers and technology innovators to discuss the key challenges and opportunities of leveraging mobile technology to drive actionable insights. This conference is organized by Merlien Institute in partnership with GreenBook.

MRIA-IPD has acquired the sole rights to LIVE-stream simulcast this fantastic conference for the Canadian marketing research community. We have also secured excellent discounts for those who wish to attend in-person, and will be offering professionally edited recordings of each speaker for those who attend (either in-person or online.)

A number of major Canadian marketing research players will be speaking at the conference, including MRIA's current Vice-President of the Executive Board, Mr. Shane Skillen of Hotspex Marketing Research, current President of the Executive Board Ms. Janzen of Ipsos-Reid, Tricia Benn of Rogers Publishing, Bernie Malinoff of Elements54, Simon Chen of Ramius and many more!

A number of strong American and International speakers will be there as well. For a full listing please click here.

Over two full days jam-packed with presentations, panels, and interactive sessions, the conference program is divided into four modules:

Module 1: How New Technologies Are Transforming the Insight Function
To start out the event we'll be focusing on learning about the latest advances in emerging research technologies from the firms that are at the cutting edge of innovation. This initial module will set the tone of thought leadership for the conference.

Module 2: Validation & Use Cases
The afternoon of the first day, we'll examine the current state of validation of new approaches within the new research paradigm and examine use cases. The knowledge sharing by industry leaders and event participants will ensure maximum activation of learnings.

Module 3: The Research Industry's Threats & Opportunities
Building off of the previous modules, starting day 2 we'll broaden the focus and look towards the nearest future with the goal of building research capabilities that take advantage of new opportunities and can overcome the numerous challenges facing practitioners.

Module 4: The Road Ahead: The Market Reserch in 2020
Presenters and attendees will work together as futurists to develop a working model of what the global market research space may be like in the future. This final module will inspire all to carry forward and enact the bold vision co-created at the conference.

To access the full MRMW2012 site, please click here.

Suggested Audience

	Members seeking CMRP designation		Members maintaining CMRP designation		Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

The MRMW 2012 conference is specifically designed for Managers of Consumer Insights / Market Research, Market Intelligence, Marketing and Branding, Innovation & New Product Development, Directors, CEO's and VP's.

Many of the past attendees say that this was the most informative and valuable conference they had ever attended.

Past Participant Comments

• Conference Length: 2 Days
• Check-in: 7:30 am, daily
• Classes: 8 am - 6 pm, daily
• Location: Will take place in Cincinnati, OH and LIVE online via PC, MAC, iOS Device (iPhone, iPad or iPod Touch) or Android Tablet
• For terms and conditions, click here

Access instructions for Simulcast will be included in your registration receipt.

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.

For those wishing to attend in person, MRIA-IPD has secured a discount for our community. To register for in-person attendance, please click here to be directed to the external registration site registration site and use promo code MRIA15.