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 303-Marketing Management for Researchers
(formerly 402)
Course Category:
- Core course
- This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)
Instructor(s):
This course will provide participants with a comprehensive understanding
of the marketing function. This understanding is crucial because insights
gained from marketing research are used to make more informed marketing decisions.
Major topics covered in this course include
- Developing a Market Orientation
- Understanding consumer behaviour
- The role of marketing research in the overall marketing function
- Market segmentation, target marketing, and product positioning
- Elements of the Marketing Mix
- Product
- Marketing Communications
- Price
- Channels of Distribution
- Marketing Strategy
Recommended Prerequisites
For the table of Core course prerequisites, please click here.
Suggested Audience
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Members seeking CMRP designation |
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Client-Side Researcher |
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Research Supplier |
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Little or no exposure |
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Less than 2 years experience |
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2-8 years experience |
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8+ years experience |
Suitable for all researchers who need background in Marketing and who
have had little or no exposure to the marketing management function.
Multi Course Bundle Savings
Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:
2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off
NEW: An online test is now implemented for this course
MRIA will be implementing an online test for each Core course.
These tests are mandatory for anyone working towards their CMRP designation, or for those who wish to receive a certificate of completion.
All details pertaining to the applicable test will be provided during class. For more information about online tests click here.
Past Participant Comments
"(Tim Mills) had a vast knowledge of several industries along with
significant research experience that allowed him to take theory and effectively
apply it to situations that really enriched the content of the course."
"Practical, real-life examples helped me understand and apply the
material."
| Location(s) |
Course Date(s) |
Early Bird Deadline |
Registration Deadline |
| Toronto |
January 16-17, 2012 |
December 19, 2011 |
January 2, 2012 |
- Course Length: 2 Days
- Check-in: 8:30 am, daily
- Classes: 9 am - 5 pm, daily
- Lunch will be provided
- For terms and conditions, click here
The venue address will be sent to you as part of your course registration confirmation.
Member
Early Bird* |
Non-Member
Early Bird* |
$809 |
$1,059 |
Member
Regular* |
Non-Member
Regular* |
$909 |
$1,159 |
*Plus applicable taxes
MRIA courses and their administration are subsidized by members' fees.
Therefore, members enjoy a reduced cost for courses.
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