203-Marketing Research Statistics and Data Analysis
(formerly 204)

Course Category:

• Core course
• This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)

Instructor(s):

• Chuck Chakrapani, MA, MSc, PhD, CIM, FSS, CMRP
• Tom Jopling, MA, CMRP, CME
• Ian L. Knowles, PhD

Statistical methods are important tools for any researcher. Basic statistical knowledge is a core competence that no researcher can afford to ignore. Unlike most statistical courses that are too technical and too theory-based, this course takes a practical and applied approach. Building on the material introduced in the Introduction to Marketing Research course, this course simplifies the basic concepts and provides fundamental statistical skills a researcher needs to analyze data.

A calculator (with the square root function) is required to complete in-class calculations.

Recommended Prerequisites

For the table of Core course prerequisites, please click here.

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

For researchers with a fundamental knowledge of market research (such as that taught in the Introduction to Marketing Research course or in the Fundamentals of Marketing Research course).

Major topics covered in this course include

• Creating tables that communicate
• Measurement effects: Simpson's paradox, halo effects and ceiling effects
• Organizing and summarizing the data: centres and spreads
• Margins of error
• Significance testing
• Samples, sampling and sampling distribution
• Probability: basic concepts
• Identifying relationships in data: correlations

Recommended Textbook

MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. After September 30, 2010 (when 2010 updates will be completed), students will be able to print each chapter for a small fee.

Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra’s Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.

NEW: Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

NEW: Online tests to be implemented soon for Core courses
 
MRIA will be implementing a short online test for each Core course.
 
This test will be mandatory for anyone who wishes to receive a certificate of completion.
 
All the details pertaining to the test applicable for each course will be sent to you after you have completed the course. For more information, click here.

"(Chuck Chakrapani) is a brilliant teacher. He conveyed stats in an unthreatening and realistic way."

"Very good interactive approach to learning."

"The classroom exercises helped to reinforce the theory."

• Course Length: 2 Days
• Check-in: 8:30 am, daily
• Classes: 9 am - 5 pm, daily
• Lunch will be provided
• For terms and conditions, click here

The venue address will be sent to you as part of your course registration confirmation.

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.