303-Marketing Management
for Researchers - ONLINE
(formerly 402)

Course Category:

• Core course
• This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)

This course will provide participants with a comprehensive understanding of the marketing function. This understanding is crucial because insights gained from marketing research are used to make more informed marketing decisions.

Major topics covered in this course include

• Developing a Market Orientation
• Understanding consumer behaviour
• The role of marketing research in the overall marketing function
• Market segmentation, target marketing, and product positioning
• Elements of the Marketing Mix
  • Product
  • Marketing Communications
  • Price
  • Channels of Distribution
• Marketing Strategy

Recommended Prerequisites

For the table of Core course prerequisites, please click here.

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

Suitable for all researchers who need background in Marketing and who have had little or no exposure to the marketing management function.

Course Format

• Course Length: 12 hours broken into modules of 15-20 minutes each
• Slide presentation with instructor voice over
• Short quizzes after each chapter
• 1 month limit to complete the course
• For terms and conditions, click here

Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

Once the final test is successfully completed, participants will be able to print their certificate of course completion.
 

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses. For terms and conditions, click here.