How to Measure Marketing Communications: a Primer on Marketing Research for Non Research Professionals

Course Category:

• NEW Professional Development course

Instructor:

• Joanne McNeish, CMRP, FMRIA

This course focuses on developing an understanding of marketing research as part of the development of, and evaluation of marketing communications. 

Learning Objectives:

• Gain a working knowledge of the fundamental concepts involved in conducting marketing research in the context of integrated marketing communications
• Develop problem analysis skills to enhance your ability to translate communications problems into feasible research questions
• Acquire practical skills and experience in applying research techniques to real-world problems

The course will be taught primarily through the use of case method to illustrate the material being presented. This hands-on approach allows the student to gain immediate experience and greater familiarity with the information. 

Suggested Audience

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

Major topics covered in this course include

• Introduction to Marketing Research 
• Problem Definition
• The Proposal Process
• Selecting the Appropriate Research Method
• Questionnaire Design
• Defining the Target Audience for Research
• Data Analysis Fundamentals and Strategy
  

• Course Length: 1 Day
• Check-in: 8:30 am
• Classes: 9 am - 5 pm
• Lunch will be provided
• For terms and conditions, click here

The address of the course location will be sent to you with your course confirmation.

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.