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 Moderator Training: Basic
Course Category:
- Professional Development course
Instructor(s):
A maximum of 6 registrants are accepted for this hands-on, intensive
three day course that will leave you with all the required skills to begin
moderating your own focus groups. During the course, you will learn
core moderating skills including preparing for a focus group, introducing
and warming up the group, questioning and listening skills, and dealing with
difficult respondents. You will also have a chance to practice your skills
in a one-on-one interview and a "real" focus group.
Feedback will be provided continuously and you will receive a DVD recording of your moderating.
While this is an introductory course, participants are expected to have
some experience with qualitative research. Participants should have viewed
groups or played a support role in helping with recruiting, note taking,
or report writing. It would also be beneficial if participants have had
at least some experience conducting in-depths. This course is not geared to experienced moderators and it does
not cover perceptual mapping, projective, or other more advanced techniques.
The non-member rate includes an MRIA Individual Membership.
Note: This course is extremely demanding and you will be required
to complete assignments on the evenings of the first and second day of the
course. If you register for this course, you should not plan any work or
other activities for these evenings.
Suggested Audience
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Members seeking CMRP designation |
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Client-Side Researcher |
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Research Supplier |
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Little or no exposure |
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Less than 2 years experience |
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2-8 years experience |
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8+ years experience |
For beginner moderators.
Major topics covered in this course include
- Setting the Stage for Qualitative Research
- Questioning Techniques and Listening
- Focus on Body Language and Group Dynamics
- Practicum with Consumers
Past Participant Comments
“I took this course last summer and it was excellent! A very good overview of qualitative research and it offers practical experience.”
(Daniela Torok, SmartPoint Research Inc.)
"The course offered practical and actionable feedback and advice."
"The sharing of techniques, hands on training experience and detailed
constructive feedback were invaluable."
"I liked the fact that we were given positive and constructive criticism."
NEW: Multi Course Bundle Savings
Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:
2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off
| Location(s) |
Course Date(s) |
Early Bird Deadline |
Registration Deadline |
| Winnipeg |
February 7-9, 2011 |
January 10, 2011 |
January 24, 2011 |
| Toronto |
March 23-25, 2011 |
February 23, 2011 |
March 9, 2011 |
- Course Length: 3 Days
- Check-in: 8:30 am, daily
- Classes: 9 am - 5 pm, daily
- Lunch will be provided
- Location: Will take place in a focus group facility
- Maximum Registration: 6 per class
- For terms and conditions, click here
The venue address will be sent to you as part of your course registration confirmation.
Member
Early Bird* |
Member
Regular* |
Non-Member
Early Bird* |
Non-Member
Regular* |
$2,589 |
$2,689 |
$3,039 |
$3,139 |
*Plus applicable taxes
MRIA courses and their administration are subsidized by members' fees.
Therefore, members enjoy a reduced cost for courses.
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