Moderator Training: Basic

Course Category:

• Professional Development course

Instructor(s):

• Tania Heintzman, CMRP

A maximum of 6 registrants are accepted for this hands-on, intensive three day course that will leave you with all the required skills to begin moderating your own focus groups. During the course, you will learn core moderating skills including preparing for a focus group, introducing and warming up the group, questioning and listening skills, and dealing with difficult respondents. You will also have a chance to practice your skills in a one-on-one interview and a "real" focus group.

Feedback will be provided continuously and you will receive a DVD recording of your moderating.

While this is an introductory course, participants are expected to have some experience with qualitative research. Participants should have viewed groups or played a support role in helping with recruiting, note taking, or report writing. It would also be beneficial if participants have had at least some experience conducting in-depths. This course is not geared to experienced moderators and it does not cover perceptual mapping, projective, or other more advanced techniques.

The non-member rate includes an MRIA Individual Membership.

Note: This course is extremely demanding and you will be required to complete assignments on the evenings of the first and second day of the course. If you register for this course, you should not plan any work or other activities for these evenings.

Major topics covered in this course include

• Setting the Stage for Qualitative Research
• Questioning Techniques and Listening
• Focus on Body Language and Group Dynamics
• Practicum with Consumers

Suggested Audience

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

For beginner moderators.

Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

“I took this course last summer and it was excellent! A very good overview of qualitative research and it offers practical experience.”
(Daniela Torok, SmartPoint Research Inc.)

"The course offered practical and actionable feedback and advice."

"The sharing of techniques, hands on training experience and detailed constructive feedback were invaluable."

"I liked the fact that we were given positive and constructive criticism."

• Course Length: 3 Days
• Check-in: 8:30 am, daily
• Classes: 9 am - 5 pm, daily
• Lunch will be provided
• Location: Will take place in a focus group facility
• Maximum Registration: 6 per class
• For terms and conditions, click here

The venue address will be sent to you as part of your course registration confirmation.

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.