 401-Online Research, Best Practices
and Innovations
(formerly 301)
Course Category:
- Core course
- This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)
Instructor(s):
The Internet is becoming an integral part of all businesses and marketing research is no exception. New and existing research companies are rapidly transforming traditional research methodologies to take advantage of the Internet. As a result, this course is essential for all researchers who want to know the best practices in this area. The advantages and disadvantages of online research are discussed. Several innovative methods using the Internet are presented along with the new web 2.0 social applications.
Major topics covered in this course include
- Internet penetration and usage
- Techniques used to conduct research online
- Advantages and disadvantages of conducting research online
- Common pitfalls of online research
- Costing online research
- Reliability of online research
- Parallel testing
- Applications of online research
- Web site based research
- Secondary research on the Internet
- Online research panels
- Subscriber based studies
- Online tracking research
- Online qualitative research
- Social networking sites
Recommended Prerequisites
For the table of Core course prerequisites, please click here.
Suggested Audience
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Members seeking CMRP designation |
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Client-Side Researcher |
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Research Supplier |
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Little or no exposure |
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Less than 2 years experience |
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2-8 years experience |
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8+ years experience |
Multi Course Bundle Savings
Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:
2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off
NEW: An online test is now implemented for this course
MRIA will be implementing an online test for each Core course.
These tests are mandatory for anyone working towards their CMRP designation, or for those who wish to receive a certificate of completion.
All details pertaining to the applicable test will be provided during class. For more information about online tests click here.
Past Participant Comments
"I enjoyed the flow of the course and the interaction between (Cam
Davis) and course attendees."
"I enjoyed that it covered online qualitative research (focus groups)
as well as quantitative."
| Location(s) |
Course Date(s) |
Early Bird Deadline |
Registration Deadline |
| Calgary |
October 26, 2011 |
September 28, 2011 |
October 12, 2011 |
| Ottawa |
December 9, 2011 |
November 11, 2011 |
November 25, 2011 |
| Toronto |
January 27, 2012 |
January 2, 2012 |
January 13, 2012 |
- Course Length: 1 Day
- Check-in: 8:30 am
- Classes: 9 am - 5 pm
- Lunch will be provided
- For terms and conditions, click here
The venue address will be sent to you as part of your course registration confirmation.
Member
Early Bird* |
Non-Member
Early Bird* |
$499 |
$649 |
Member
Regular* |
Non-Member
Regular* |
$599 |
$749 |
*Plus applicable taxes
MRIA courses and their administration are subsidized by members' fees.
Therefore, members enjoy a reduced cost for courses.
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