Course Category:

• Core course
• This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)

The Internet is becoming an integral part of all businesses and marketing research is no exception. New and existing research companies are rapidly transforming traditional research methodologies to take advantage of the Internet. As a result, this course is essential for all researchers who want to know the best practices in this area. The advantages and disadvantages of online research are discussed. Several innovative methods using the Internet are presented along with the new web 2.0 social applications.

Major topics covered in this course include

• Internet penetration and usage
• Techniques used to conduct research online
• Advantages and disadvantages of conducting research online
• Common pitfalls of online research
• Costing online research
• Reliability of online research
• Parallel testing
• Applications of online research
• Web site based research
• Secondary research on the Internet
• Online research panels
• Subscriber based studies
• Online tracking research
• Online qualitative research
• Social networking sites

Recommended Prerequisites

For the table of Core course prerequisites, please click here.

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

Course Format

• Course Length: 6 hours broken into modules of 15-20 minutes each
• Slide presentation with instructor voice over
• Short quizzes after each chapter
• 1 month limit to complete the course
• For terms and conditions, click here

Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

Once the final test is successfully completed, participants will be able to print their certificate of course completion.
 

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses. For terms and conditions, click here.