101-Introduction to Marketing Research

Relationship to Other Core Modules

Intermediate Modules

Advanced Modules

Importance of the MRIA

102-Ethical Issues and Privacy in Marketing Research

Importance of the CMRP

Marketing Research Defined

Marketing Research Process

Research Design

201-Marketing Research Design: An Applied Course

401-Online Research, Best Practices and Innovations

The Questionnaire

202-Questionnaire Design

Sampling

203-Marketing Research Statistics and Data Analysis (2 days)

402-Advanced Analysis Techniques (2 days)

Qualitative Research

204-Qualitative Marketing Research

403-Advanced Qualitative Marketing Research Techniques

Secondary Research

Market and Competitive Intelligence

301-Competitive Intelligence, Competitor Benchmarking and Mystery Shopping

302-Market Intelligence

303-Marketing Management for Researchers (2 days)

Recommended prerequisite: 101

Recommended prerequisite: orange-shaded modules

Can be taken anytime, but preferably after orange-shaded modules