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 202-Questionnaire Design
(formerly 201)
Course Category:
- Core course
- This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)
Instructor(s):
A pragmatic approach to questionnaire design for researchers in the early stages of their careers and for users of research at any level who want to learn about basic design. The course examines both the types of questions that should be asked and the best way to ask them.
Recommended Prerequisites
For the table of Core course prerequisites, please click here.
Suggested Audience
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Members seeking CMRP designation |
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Client-Side Researcher |
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Research Supplier |
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Little or no exposure |
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Less than 2 years experience |
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2-8 years experience |
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8+ years experience |
Major topics covered in this course include
- Types of Questionnaires
- Question Comprehension
- Sequence of Questions
- Types of Questions
- Wording
- Questionnaire Format
- Response Scales
- Question Order Effect
- Question Length
- Pre-testing
The course takes place over one day and involves group work on-site.
Recommended Textbook
MRIA has adopted one textbook that can be used for this course and for 6 other MRIA Core courses:
Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
This book will form the foundation of seven MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). The text can be accessed online completely free of charge at any time – click here. After September 30, 2010 (when 2010 updates will be completed), students will be able to print each chapter for a small fee.
Complementary readings will be suggested by the instructors, when required. For those students who have already purchased Malhotra’s Marketing Research – An Applied Orientation, be advised that it remains an excellent resource for most of the core modules and to prepare for the CMRE.
NEW: Multi Course Bundle Savings
Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:
2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off
NEW: Online tests to be implemented soon for Core courses
MRIA will be implementing a short online test for each Core course.
This test will be mandatory for anyone who wishes to receive a certificate of completion.
All the details pertaining to the test applicable for each course will be sent to you after you have completed the course. For more information, click here.
"(Jordan Levitin) knows the material very well and communicates it very clearly."
"Extremely relevant to my job."
"Great use of group work."
"Jordan is a great presenter with a vast amount of experience in this subject which he shared with the group."
| Location(s) |
Course Date(s) |
Early Bird Deadline |
Registration Deadline |
| Toronto |
September 27, 2010 |
September 7, 2010 |
September 13, 2010 |
| Ottawa |
January 11, 2011 |
December 14, 2010 |
December 21, 2010 |
- Course Length: 1 Day
- Check-in: 8:30 am
- Classes: 9 am - 5 pm
- Lunch will be provided
- For terms and conditions, click here
The venue address will be sent to you as part of your course registration confirmation.
Member
Early Bird* |
Member
Regular* |
Non-Member
Early Bird* |
Non-Member
Regular* |
$499 |
$599 |
$649 |
$749 |
*Plus applicable taxes
MRIA courses and their administration are subsidized by members' fees.
Therefore, members enjoy a reduced cost for courses.
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