SPSS: Analyzing Survey Data: An Introductory Workshop

Course Category:

  • Professional Development course

Instructor:

This workshop will quickly help you to learn the basics of SPSS for analyzing the types of data that results from most surveys. Participants who have had no previous direct experience using SPSS, but have had a statistics course, will be able to analyze survey data using SPSS by the end of the day. While statistics will not be taught from scratch, the main statistical tools used for survey data analysis will be reviewed and discussed. Participants will be conducting analysis using SPSS on personal computers during the day-long workshop. This is a totally hands-on session.


Recommended Prerequisites

Suggested Audience
Members seeking CMRP designation     Client-Side Researcher Research Supplier
               
Little or no exposure Less than 2 years experience 2-8 years experience 8+ years experience

This course will benefit both suppliers and buyers with a desire to get more from their data. Participants should have had a course in statistics or data analysis that covered topics from basic cross-tabs through regression. Participants will work from A Student Guide to SPSS 13.0 for Windows by Ken Deal.


Major topics covered in this course include

Using a real data set from a marketing research study, students will learn:

  • How to prepare a set of data for analysis by SPSS;
  • How to identify which stats are appropriate for different types of data;
  • How to produce basic frequency distributions and descriptive statistics;
  • How to read SPSS output;
  • How to produce charts in SPSS;
  • How to use SPSS output in PowerPoint, Excel, Word and other applications;
  • How to produce, understand and interpret cross-tabulations;
  • How to test whether two proportions are different;
  • How to test whether two means are different for independent groups;
  • How to test whether two means are different for paired questions;
  • How to test if three or more means are different (ANOVA);
  • How to understand the relationship between one dependent variable and several independent variables (linear regression);
  • How to conduct a few other basic tests;
  • How to construct basic stub-and-banner tables in SPSS; and
  • What else is possible with SPSS?

Past Participant Comments

"Excellent course!! Well organized."

"I learned a lot and will use what I learned regularly."

"Liked the hands on approach with the computer lab."

"(Ken Deal) was great - very knowledgeable on this topic and he presented it in a simple and organized manner."


NEW: Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off


Location(s) Course Date(s) Early Bird Deadline Registration Deadline
Toronto March 2, 2012 February 3, 2012 February 17, 2012

  • Course Length: 1 Day
  • Check-in: 8:30 am
  • Classes: 9 am - 5 pm
  • Lunch will be provided
  • Location: In a computer laboratory
  • For terms and conditions, click here

The venue address will be sent to you as part of your course registration confirmation.

Member
Early Bird*

Non-Member
Early Bird*

$579 $729

Member
Regular*

Non-Member
Regular*

$679 $829

*Plus applicable taxes

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.


Share |

 

© Marketing Research and Intelligence Association. All Rights Reserved.