SPSS: Analyzing Survey Data: An Advanced Workshop

Course Category:

• Professional Development course

Instructor:

• Ken Deal, MBA, PhD, CMRP, FMRIA

There have been many advances in the analysis of survey data during the past several years that can help marketing researchers extract important information from survey data. SPSS is the most widely used application for the analysis of survey data and has been developed to be quite easy to use. This course will work through more advanced analyses that are capable of providing significant insights into consumer behaviour and motivation. This is a hands-on workshop where all participants will be performing the analyses at computers using SPSS during the two days. Some basic statistical background will be provided for each technique, the data will be analyzed and the output interpreted. Tips on how to present the resulting insights to clients will be discussed.

• 101-Introduction to Marketing Research
• 204-Marketing Research Statistics & Data Analysis
• 401-Advanced Analysis Techniques
• SPSS: Analyzing Survey Data: An Introductory Workshop

Suggested Audience

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

This course would benefit both suppliers and buyers with a desire to improve their abilities to understand consumers using powerful statistical analysis. Those attending should have had a recent course in statistical analysis of survey data and be comfortable using SPSS to perform basic analyses of survey data.

Major topics covered in this course include

Day 1: Morning

• Introduction to Advanced Data Analysis
• Introduction to the Data Set
• Linear Regression: Simple & Multiple
• How to handle multi-collinearity and other practical difficulties.
• Analysis of Variance

Day 1: Afternoon

• Discriminant Analysis ­ 2 Group
• Logistic Regression

Day 2: Morning

• Factor Analysis
• Cluster Analysis

Day 2: Afternoon

• Conjoint Analysis (basics)
• Mapping

"I really appreciated Ken's enthusiasm and knowledge."

"(Ken Deal) is very knowledgeable about SPSS and current statistical analysis in industry today."

"I liked how Ken used real data for examples to illustrate how techniques could be used."

NEW: Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

• Course Length: 2 Days
• Check-in: 8:30 am, daily
• Classes: 9 am - 5 pm, daily
• Lunch will be provided
• Location: In a computer laboratory
• For terms and conditions, click here

The venue address will be sent to you as part of your course registration confirmation.

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.