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 Go Beyond Google: Gathering Intelligence from the Internet
FREE Live Webinar
Webinar Date: March 2, 2011
Webinar Time: 12:00 – 2:00 PM EDT
Registration Deadline: February 25, 2011
Presenters:
Knowing a competitor’s strategies, in advance, can be the difference between success and failure, and yet most research and marketing teams are stretched too thin just “doing their job” to spend much time really analyzing the competition.
In this presentation, Cascade Insights, a competitive intelligence firm, will walk you through a number of web based tools that anyone can use to quickly get information on your company's competitors that you won’t find through a simple Google search.
Some example focus areas include:
- The top 10 free tools you should be using on a daily or weekly basis to track competitor movement within social media channels and on the web in general
- How to get a view "inside" a company in terms of their culture, morale and other indicators of company health
- How to get a view on a company's past investment areas and what those investments might portend for the future
- How to keep up to date on movements the company is making in the market both directly and through partners
- Understanding how to quickly research and put in appropriate context HR related data such as job postings and employee moves within the company
We'll also show you how to place open source intelligence assets such as the above within the broader landscape of other forms of market research. Lastly, we'll show you how you can marry the best of traditional market research and competitive intelligence techniques to deliver high impact findings that meet business needs.
Format:
FREE 2 hour webinar, including Q&A time.
How to Register:
To register for this FREE Webinar, please find it in the MRIA Portal under Courses.
Details on accessing the webinar will be provided to you the day after the webinar registration deadline.
Please Note: The audio for this webinar will be provided though VoIP, so please make sure you have access to computer speakers or a headset. You will be able to ask questions by typing them in; if you have access to a microphone, you will also be able to ask questions verbally.
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