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Measuring Brand Equity – webinar recording
Format:
Three 2 hour webinars recordings
 Course Category:
- Professional Development course
Instructor:
More and more companies are recognizing that building strong brands is the key to sustainable competitive advantage. Such brands are thought to have a high brand equity. Marketing research shows that high-equity brands enjoy price premiums, faster trial of new products and high referral and recovery rates. However, unless the equity in a brand can be measured, it cannot be built, managed, and protected. This informative and applied course teaches participants the fundamentals of brand equity and techniques based on consumer attitudes to measure it.
Suggested Audience
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Members seeking CMRP designation |
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Client-Side Researcher |
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Research Supplier |
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Little or no exposure |
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Less than 2 years experience |
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2-8 years experience |
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8+ years experience |
Major topics covered in this course include
- Fundamentals of branding
- Fundamentals of brand equity
- Brand awareness
- Brand knowledge
- Building blocks of brand equity
- Using qualitative and quantitative research to measure brand equity
- Building strong brands
NEW: Multi Course Bundle Savings
Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:
2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off
Member Price* |
Non-Member Price* |
$189.00 |
$239.00 |
*Plus applicable taxes
MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.
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