301-Online Research, Best Practices and Innovations

This course is offered in the Live Webinar format - Education delivered to your desk!

Webinar Date: May 7, 2010 (part 1) and May 13, 2010 (part 2)
Webinar Time: 12 – 2:30 PM EDT (both parts)
Registration Deadline: May 4, 2010

Format:
Two 2.5 hour webinars, including Q&A time.

• Core course
• This course is required for members wishing to write the Comprehensive Marketing Research Exam (CMRE)

• Cam Davis, PhD, CMRP, FMRIA

The Internet is becoming an integral part of all businesses and marketing research is no exception. New and existing research companies are rapidly transforming traditional research methodologies to take advantage of the Internet. As a result, this course is essential for all researchers who want to know the best practices in this area. The advantages and disadvantages of online research are discussed. Several innovative methods using the Internet are presented along with the new web 2.0 social applications.

	Members seeking CMRP designation				Client-Side Researcher		Research Supplier
	Little or no exposure		Less than 2 years experience		2-8 years experience		8+ years experience

Major topics covered in this course include

• Internet penetration and usage
• Techniques used to conduct research online
• Advantages and disadvantages of conducting research online
• Common pitfalls of online research
• Costing online research
• Reliability of online research
• Parallel testing
• Applications of online research
• Web site based research
• Secondary research on the Internet
• Online research panels
• Subscriber based studies
• Online tracking research
• Online qualitative research
• Social networking sites

MRIA has adopted one textbook that can be used for this course and for 7 other MRIA Core courses:
Marketing Research: An Applied Orientation, Naresh Malhotra, Georgia Institute of Technology (edition 4 or higher)

MRIA strongly recommends to members seeking a CMRP designation to purchase this textbook as it will form the foundation of eight MRIA Core courses as well as the Comprehensive Marketing Research Exam (CMRE). For more information on this textbook and on how to purchase it, click here.

NEW: Multi Course Bundle Savings

Multi course bundle savings will apply when more than 1 course is purchased by an individual in the same online transaction in the MRIA Portal:

2 courses = 10% off
3 to 5 courses = 15% off
6 or more courses = 20% off

NEW: Online tests to be implemented soon for Core courses
 
MRIA will be implementing a short online test for each Core course.
 
This test will be mandatory for any member seeking a CMRP designation and optional for any other registrant.
 
All the details pertaining to the test applicable for each course will be sent to you after you have completed the course. For more information, click here.

"I enjoyed the flow of the course and the interaction between (Cam Davis) and course attendees."

"I enjoyed that it covered online qualitative research (focus groups) as well as quantitative."

*Plus applicable taxes

• For terms and conditions, click here

MRIA courses and their administration are subsidized by members' fees. Therefore, members enjoy a reduced cost for courses.

How to Register:
1) Register for this course in the MRIA Portal (payment will be required at that time)

2) The day after the course registration deadline, you will be sent an invitation to register on the webinar website (a very short process; no payment required)

3) Once registered both in the Portal and on the webinar website, you will receive an automatic email containing the information on how to join the webinar: the link to follow to see the presentation and a toll-free phone number to dial for audio.

Please note the audio for this webinar will be provided though the phone line, so please make sure you have access to one.