Search Engine Optimization – Building Customer Relationships Online

FREE Live Webinar

Webinar Date: January 20, 2010
Webinar Time: 1-2 PM EST
Registration Deadline: January 14, 2010


Presenter:


SEO, SEM, PPC, GUI, UCG, CGM…
When acronyms abound, meaning can confound.

SEO - or Search Engine Optimization - at its most basic level is about getting found by the right people in the online environment. This is particularly important in today’s complex marketing environment, driven by rapidly evolving technologies and platforms and consumers who have become savvy in creating and disseminating all manner of digital experiences.

In this webinar, Inga will:

  • Offer an interactive, hands-on introduction to SEO
  • Discuss how SEO fits in the contemporary marketing mix
  • Outline key considerations for building successful SEO programs

Inga will also discuss how researchers can help their clients make sense of the relentless developments in the online space and leverage their analytical skills to help clients build their business.


Past Participant Comments

“(Inga) is a great presenter.”
(Professor, Carleton University)

“Thank you for a superb, spectacular and brilliant presentation.”
(Professor, EMBA, Telfer School of Management, University of Ottawa)

“Insightful and down-to-earth.”

“(Inga) is a most engaging and interesting guest lecturer that I've had the pleasure to hear.”
(Student, Carleton University)


Format:
45 minute live Webinar presentation followed by a 15 minute Q&A


How to Register:
To register for this FREE Webinar, please do a CHEQUE transaction in the MRIA Portal. You will receive an automatic invoice for $0 – please disregard it.

Please note the Webinars are listed in the Portal under Courses.
Details on how to log in on the day of the Webinar will be provided to you after registration.


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