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GOLD SEAL CERTIFICATION PROCESS

MRIA's Gold Seal Certification involves a monitored self-assessment process - working with an independent, third party Reviewer - which was developed for Corporate Research Agency - Gold Seal Members, based on the certification process of the former Canadian Association of Market Research Organizations (CAMRO).

Gold Seal Certification is one of MRIA's primary mechanisms for achieving its Strategic Objective of developing and delivering world-class professional standards and ensuring member compliance.

The Gold Seal Certification monitored self-assessment process is mandatory for MRIA Corporate Research Agency - Gold Seal Members, when they first apply for this membership type and at least once every two years thereafter.

The Gold Seal Certification process involves the following steps:

• As Corporate Representative, you will receive from Deloitte & Touche, MRIA's independent Gold Seal Review firm, the Gold Seal Certification Self-Assessment Questionnaire, in electronic and hard copy form, along with a letter of instruction. You will be required to complete and return the Questionnaire before the specified deadline, approximately one month after receiving it.
   
• The Gold Seal Questionnaire provides a firm's senior management with an opportunity to self-assess how effectively their organization complies with MRIA Standards. In completing the Questionnaire, it is vital to fully complete those parts that ask for a description of "the control process which supports the existence of such information across all projects." This means a description of the procedures your firm follows to ensure compliance with MRIA Standards. In this way, the Self-Assessment Questionnaire stimulates a focus on control processes and can assist management in increasing its own comfort level, while at the same time satisfying the requirements of the Gold Seal Certification process.
   
• Shortly after submission of your completed Questionnaire, Deloitte & Touche will contact your firm's designated management representative to schedule an interview with him/her and/or your Standards Officer. In this interview, the Independent Reviewer will seek to gain assurance that the processes in place are sufficient to ensure that your organization is consistently in compliance with MRIA Standards. The Reviewer will ask questions that will challenge the assertions made in your Questionnaire responses, to further assess Standards compliance. The Reviewer may also request documentary evidence to support the Questionnaire response statements.
   
• At the conclusion of the Certification interview, the Independent Reviewer will provide your firm with a verbal report on its compliance with MRIA Standards, including any action steps that need to be taken to address problem areas and any issues that have been noted for follow-up.
   
• The Reviewer will provide MRIA's Executive Director with a written determination as to your firm's Certification Review, at which time the Association will communicate with you about your Gold Seal Certification status.
   
• In the case of a particular Gold Seal Certification Report which indicates that further action is needed, the Reviewer may arrange additional meetings with the Agency to review problem areas and a timeframe to resolve them. A subsequent Reviewer's report to MRIA will confirm satisfactory completion of this activity, and provide a current determination as to the firm's Gold Seal Certification status.

Click here for a complete list of MRIA Corporate Research Agencies - Gold Seal members.

Click here for a link to the MRIA Portal, where you will be able to join the Association or renew your Individual and/or Corporate membership online, simply and efficiently.