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CORPORATE MEMBERSHIP TYPES

Corporate Members of MRIA can apply for one of the following membership types:

A) Corporate Research Agency:

General Definition: Any company which is operating as a business in Canada and which derives at least 75% of its revenue from the provision of marketing and survey research or market intelligence services* to other companies or organizations.

*(Includes consulting services, data collection, data analysis, and adding value to information)

There are two types of Corporate Research Agency memberships:

Corporate Research Agency - Gold Seal:
Research Agencies which meet the General Definition above and meet the following two criteria must apply for the Gold Seal Agency category of membership and go through the Gold Seal Certification Review, if they wish to become a Corporate Member of MRIA:
1) Have been operating as a business in Canada for at least 24 consecutive months.
2) Have four or more full-time marketing and survey research or market intelligence employees.

NOTE: If a Research Agency qualifies for the Gold Seal classification but declines payment of the annual Gold Seal Certification Fees or declines participation in the Gold Seal Certification Process, that Agency will not be eligible for Corporate membership in the Association.

Research Agencies which have fewer than four full-time marketing and survey research or market intelligence employees and have been operating in Canada for at least 24 consecutive months have the option to apply for Corporate Research Agency - Gold Seal membership.

Corporate Research Agency - Basic:
Corporate Research Agency - Basic membership is available to any Research Agency which meets the General Definition above, but does not meet the two additional Gold Seal criteria.

B) Corporate Client-Side Researcher (formerly Corporate Research User):
Any company or organization which is the end user of marketing and survey research or market intelligence information, which it typically buys from Agencies or conducts itself, to be used for itself.

C) Corporate Business Supplier:
Any company which does not qualify as a Corporate Research Agency or Corporate Client-Side Researcher and which provides a product or service to the marketing and survey research or market intelligence industry (i.e. executive search, software, insurance, sampling, and other product or service providers).

Click here for a link to the MRIA Portal, where you will be able to join the Association or renew your Individual and/or Corporate membership online, simply and efficiently.