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PM told to ‘rethink’ census
McGuinty joins others urging Harper to change decision to make mandatory long form voluntary
Published On Wed Jul 28 2010
Adrian Wyld/THE CANADIAN PRESS
Les Whittington and Richard J. Brennan Ottawa Bureau, Toronto Star
OTTAWA—Pressure is mounting on the Harper government to back down on its hotly disputed decision to replace the mandatory long-form census.
Premier Dalton McGuinty joined the chorus of business, government and academic interests urging Prime Minister Stephen Harper to seek a compromise solution in time for the next census in 2011.
McGuinty called on the federal Conservatives to reevaluate their decision to change the mandatory 40-page census to a voluntary survey, a move that many experts say will nullify the value of the entire census exercise.
“I think it would be a mistake on the part of the federal government to make the change it is proposing,” McGuinty said. “I hope they are giving this a rethink.”
The census issue is expected to come up next week when McGuinty meets with his provincial counterparts at the annual premier's conference in Winnipeg.
To read the complete article along with further coverage, click here.
MRIA CALLS FOR RETENTION OF MANDATORY LONG-FORM CENSUS QUESTIONNAIRE
The Marketing Research and Intelligence Association (MRIA) today issued an open letter to the Honourable Tony Clement, Minister of Industry and Minister Responsible for Statistics Canada, calling upon the federal Government to reverse its decision to eliminate the mandatory long-form census questionnaire. MRIA’s concern revolves around the impact this decision will have on the availability, quality and reliability of essential data that is collected about Canadians once every five years.
The data generated by the long-form census questionnaire provide decision-makers in the public and private sectors with a deep and rich set of facts about Canadians, facts that are reliable at the local, regional and national levels. The robustness and reliability of the data is due to the huge sample involved (one in five households), and because response is mandatory.
To read the entire letter, click here.
50 Years of Research Intelligence celebrated at Special Dinner
The final event of Conference 2010 was a special Dinner honouring the Fellows of PMRS and MRIA, and the Past Presidents of these two organizations, as well as CAMRO and CSRC. This was held on Wednesday evening June 2 at the Royal Canadian Yacht Club.
To view the Program for the event, a selection of photographs and videotaped greetings from PMRS Founders Joe Doyle and Charlie Le Royer, click here.
MRIA Partners With McGill University For Online CMRP Course Development
The Marketing Research and Intelligence Association is pleased to announce that it has partnered with McGill University’s Department of Continuing Education, Career and Management Studies for the development of online Certified Marketing Research Professional (CMRP) core courses. Click here for details.
MRIA 2010 Conference - presentations now available online
We raised the bar for future events and as promised, the slides and video recordings of presentations are now available online. The password information was e-mailed to delegates on June 25, 2010. In an effort to share knowledge with all stakeholders, the slides and video recordings of presentations are now available to those who did not attend, at the following prices: Member rate: $199 + taxes, Non-member rate: $249 + taxes. To process this transaction, click here to access the MRIA Portal. Once logged in, select “Events & Publications” / “Process an Event / Publication transaction”.
CONGRATULATIONS to our new Fellows and Award Winners
At the 2010 MRIA 50th Anniversary Conference, we celebrated the industry's finest with a Gala on Monday, May 31 at the The Westin Harbour Castle in Toronto. For a complete list of our new Fellows, Excellence in Research Award winners, new CMRPs, and Student Award winners, click here.
CALLING ALL ASPIRING MEMBERS!!!
NOW is the time to join as new Individual or Corporate members
MRIA introduces pro-rated membership dues and fees for first-time members of the Association, for a membership ending on December 31, 2010, at the following discounted rates:
- New Individual members can join at the reduced rate of $199 (plus $65 Activation Fee plus applicable taxes). Please inform your friends and colleagues in the industry, and enroll your new employees so they can start receiving the benefits of MRIA membership.
- New Corporate representatives can join at the reduced rate of $199 (plus applicable taxes), which includes an Individual membership for the Corporate representative (a $65 Initiation Fee still applies). Preferred Research Registration fees have also been pro-rated for this seven-month period.
To join MRIA as a new Individual Member or as a new Corporate Member, click here for a link to the MRIA Portal, where you will be able to join the Association online, simply and efficiently. For more information, contact us at membership@mria-arim.ca or at 905-602-6854, ext. 8727.
INVITATION À TOUS LES FUTURS MEMBRES!!!
Devenez un nouveau membre individuel ou corporatif dès aujourd’hui, à tarif réduit!
L’ARIM offre une cotisation réduite pour les nouveaux membres de l’Association, pour une adhésion se terminant le 31 décembre 2010, aux tarifs suivants:
- Les nouveaux membres individuels peuvent adhérer au tarif réduit de 199$ (frais d’activation de 65$ en sus, plus taxes applicables). Veuillez informer vos amis et collègues de l’industrie et adhérer vos nouveaux employés afin qu’ils puissent bénéficier des avantages d’une adhésion à l’ARIM.
- Les nouveaux membres corporatifs peuvent adhérer au tarif réduit de 199$ (plus taxes applicables), incluant une adhésion de membre individuel pour le représentant corporatif (frais d’activation de 65$ en sus). Les tarifs préférentiels pour l’enregistrement des sondages ont aussi été réduits au prorata.
Si vous désirez adhérer à l’ARIM à titre de nouveau membre individuel ou de nouveau membre corporatif, cliquez ici, où vous pourrez compléter votre transaction en ligne, simplement et efficacement. Pour plus d’information, n’hésitez pas à nous contacter à membership@mria-arim.ca ou au 905-602-6854, poste 8726.
Introducing 2010-11 MRIA National Board and Officers
The National Board of Directors of MRIA is ultimately responsible for the Association’s fulfillment of its mission. Directors are collectively the representatives of the MRIA membership, and are charged with exercising visionary leadership; establishing values and goals; setting policies and procedures; creating value in programs and services for the benefit of the members; and supporting the other volunteer leaders and staff of the Association and respecting them as partners in advancing MRIA’s mission.
MRIA members and the Councils and Divisions of the Association recently elected or acclaimed 10 experienced industry leaders to the Association's National Board of Directors for a two-year term, 2010-11 and 2011-12. These newly elected/acclaimed Board members join eight Directors who are continuing on the Board for the next year. Click here to read the complete article.
National Do Not Call List effectiveness improves year over year: VoxPop survey
More than eight in ten DNCL registrants (84%) say they now receive fewer telemarketing calls, up by four per cent from February of 2009. Read the full press release.
L’efficacité de la Liste nationale de numéros de télécommunication exclus s’améliore chaque année : Sondage VoxPop
Plus de neuf Québécois sur 10 (91%) qui ont inscrit leur numéro de téléphone sur la LNNTE déclarent qu’ils reçoivent moins d’appels de télémarketing maintenant, une hausse de 8 % depuis février 2009. Lisez le communiqué de presse complet.
MRIA Research Registration System
This is a Call To Action to MRIA Client-Side Researcher Corporate members; and a Call To Re-commitment on the part of Corporate Research Agency members. All Gold Seal and Basic Corporate Research Agency members of the Association are obligated to register all of their research projects with MRIA's Research Registration System, and Client-Side Corporate members are encouraged to insist that their agency suppliers do so. For more info click here.
FREE Professional Development Webinars are now available for download
Between November 2009 and February 2010, the MRIA Intitute for Professional Development held 4 Professional Development Webinars, which are now available for online viewing, free of charge. To access the webinars, click here.
Want to be in the limelight? Have a newsworthy item you would like to share – like a promotion?
MRIA has created this online section as a news service to our various stakeholders (members, non members, business community, media, government, education and consumers) – it’s free of charge and topics may include appointments & promotions, mergers, new product launches, promotions, events, etc. And do include a photo and contact info! Each news item is available online for 30 days. To submit your news, simply fill out our online form, and your item will be added to this online page.
MRIA Provides Groundbreaking Legal Opinion on Digital Fingerprinting to Corporate Members
Digital fingerprinting received widespread attention in the marketing research industry throughout 2008, especially in the online panel research space where this technology application is being deployed. Until recently, however, relatively little attention has been given to associated privacy issues. Earlier this year, MRIA’s National Board of Directors unanimously agreed to retain Brian Bowman of Pitblado LLP to prepare a legal opinion on digital fingerprinting. His cogent analysis concludes that digital fingerprinting will increase exposure to liability for companies that use the technology. For complete information, click here.
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