Call for Presentations for NetGain 4.0

Once again, Net Gain, MRIA’s annual one day conference dedicated to online research, will be held in Toronto at the St. Andrew's Club and Conference Centre on January 27 2010.

The morning will be dedicated to online panel reliability, quality and standards. International keynote speakers have been invited and can be found on this website by clicking here. For the afternoon, we are seeking potential presenters who can address the social networking space. Marketers have found Facebook, LinkedIn, blogs and other social sites invaluable but how can market researchers add value? Can we actually measure attitudes and behaviour as we do with surveys? Is it becoming a useful recruitment medium? How can market research conduct business in this space?

Interested parties should send a brief (up to 500 words) overview of their intended presentation. We are looking for innovative research projects that have ventured into the social networking space and can document that market researchers succeed there. Send your proposal to Sandy Janzen (Sandy.Janzen@Ipsos.com) or Cam Davis (cdavis@sdrsurvey.com) by Nov. 12, 2009. Actual presentations will be approximately 15 minutes in length, allowing 5 minutes for Q&A.

For general inquiries, contact Anne Marie Gabriel (amgabriel@mria-arim.ca)