Program

TIME

TOPIC

8:00 – 9:00

Registration and Breakfast

9:00 – 9:15

Welcome – MRIA, David Stark, CIPP, TNS

Conference Co-Chairs: Sandy Janzen, Ipsos Reid and Cam Davis, Social Data Research

Online program

9:15 – 10:00

Keynote: Jeff Miller, President, Burke Inc., Cincinnati, USA
Instructor for Burke Institute, “Online Research Best Practices and Innovations”

An overview of online panel quality, reliability and accreditation

• How far have we gone over the past few years?
  
• Has online reached acceptability?

10:00 – 10:30

Don Ambrose, Chairman, Consumer Contact/ResearchByNet
Peter Chan, VP Statistical Services, TNS Canadian Facts

The Great Canadian MRIA on line panel project. Same questionnaire, 14 different online panels- What was the outcome?

• Are panels interchangeable?
  
• How careful do you have to be when moving to a different panel provider?
  
• What are the driving forces causing variability among Canadian panels

10:30 – 11:00

Social Networking Break - update your tweeter, face book, and blog

11:00 – 11:45

Keynote: Steve Gittelman, PhD President of Mktg, Inc., New York, USA

The wide world online project. There are significant differences among panels. That is to be expected. But…

• What needs to be done?
  
• Can we blend panel samples to attain consistency?
  
• What is involved in an audit of consistency?

11:45 – noon

David Stark, CIPP, Vice-President, Public Affairs, TNS Canadian Facts and President of MRIA

• What is the latest ruling for digital fingerprinting?
  
• MRIA Gold Seal accreditation for panels-where are we now?

12:00 – 1:15

Lunch

Social Media program

1:15 – 2:00

Keynote: Adam Penenberg: Author of Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

With Facebook on its way to 400 million users and investors valuing Twitter at more than $1 billion, it's time to put to bed the notion that social networking is a fad. It's not. It's our destiny. Understanding that can help you create an incredibly fast-growing business.

Case studies - Canadians, Social Media & Marketing Research: Expectations of Engagement & Use in Quantitative Research
Organizations, who conduct online research, are considering using and/or increasing their use of social media to connect with new audiences and engage their customers and stakeholders. Based on the ongoing tracking study “The Bridge” conducted by ZINC Research and Dufferin Research, Brian will present topline findings of Canadian’s perspective on conducting research and use of social media. He will also case studies of using Facebook as a platform for conducting quantitative research.

Speaker: Brian Singh - Zinc Research

2:20 – 2:35

Case studies - The Top 10 Ways to Tap into Social Media for Market Research
Everyday millions of consumers visit social media sites to create and share content through blogs, forums, videos and social network sites like Facebook and Twitter. Savvy market researchers have access to tools to monitor and mine insight from these conversations. These conversations have the potential of providing even more value than a traditional survey or focus group, allowing a deeper perspective into the motivations that people have for choosing a particular brand or product. In this session you will see the top 10 innovative ways that market researchers can approach this unique access into a person’s life and opinions to help .

Speaker: Adam Froman - Delvinia

2:35 – 2:50

Case studies - Social Media Research: New challenges for clients
As with all forms of research, social media has its own methodological challenges. This presentation will review some of those challenges and how they can be overcome.

Speaker: Annie Pettit, PhD - Conversition Strategies, Inc.

2:50 – 3:10

Case studies - Digital Marketing In Canada: How Marketers are using Social Media to connect with Consumers
Social Networking has enhanced people's ability to communicate, connect with friends, and pursue business opportunities. Marketers have begun to leverage it, realizing the importance of this new medium.
An understanding of how consumers and marketers interact on social networking sites is key to developing a strategic plan for furthering and enhancing this experience.

This presentation will answer some key questions that are essential for businesses looking to understand Social Networking and provides examples of how Social Media is changing how consumers and marketers relate.

Speaker: Sandy Janzen - Ipsos-Reid Corporation

3:10 – 3:25

Case studies - Do social media conversations impact public opinion?
It is often said that while the proportion of Canadians actively conversing in blogs is relatively small, this group has influence beyond its numbers. This presentation will provide answers about if and how issues move out of the blogs into public opinion and about who the opinion leaders are.

The presentation will also include a case study about Canada’s oil sands, integrating analysis of blog activity with public opinion research.

Speaker: Tony Coulson - Environics Research Group

4:00 – 4:45

Ray Poynter, Managing Director of The Future Place, a thought leadership agency based in the UK

Author of the forthcoming book: “A Handbook of Online Market Research - The new rules and tools in a Socially Networked, Online World"

4:45 – 5:15

Closing remarks for the day - Jeff Miller, Steve Gittelman, Ray Poynter and Adam Penenberg

5:15 – 6:30

Meet the presenters and network - bar and nibbles