Don Ambrose, CMRP
Chairman, Consumer Contact/ResearchByNet
Don has over 40 years experience in marketing research as a full-service supplier, buyer and field/tab supplier. He cut his teeth on the GF account at Canadian Facts in the 60's, held the senior research posts at two major banks in the 70's, assumed control of Consumer Contact in the 80's and helped establish ResearchByNet in the 00's. He currently represents Canada on an international committee developing an ISO quality standard for access panels.
VP Statistical Services, TNS Canadian Facts
Peter Chan is Vice President of Statistical Services at TNS Canadian Facts. He holds a master degree in mathematical statistics. He specializes in sampling design and analysis of survey data using advanced multivariate statistical techniques to provide consumer market insights. He also has extensive knowledge and experience with processing and analyzing large scale databases including the census data and the application of statistical imputation techniques in match-merging datasets.
Vice President, Public Affairs, Environics Research Group
Tony Coulson is Vice President in the public affairs practice of Environics Research Group.
A number of years ago Tony was among the pioneers experimenting with the use of online panels for public affairs research. These days he is conducting R&D into the relationship(s) between conversations in the social media and awareness and attention to issues in the public opinion sphere.
Tony has seventeen years experience providing research consulting and data-based advice to public, private and not-for-profit organizations. Much of his work is undertaken in support of communications efforts focused on raising public awareness and/or reputation management.
Tony holds an MBA from the University of Ottawa and degrees in Political Science from Wilfrid Laurier University (M.A.) and the University of Lethbridge, Alberta (B.A.). He has been a member of the Market Research and Intelligence Association (MRIA) since 1994.
Cam Davis, PhD, CMRP, FMRIA
Managing Director, Social Data Research
Cam first developed a keen interest in the use of the Internet as a new market research medium since working on a design team for determining 3G applications. He teaches the MRIA course, Online Research: Best Practices and Innovations” and serves as the voluntary Dean of the Institute for Professional Development. He tries desperately to keep up with panel research trends by attending as many conferences as he possibly can. He is Managing Director of Social Data Research that specializes in online focus groups.
Adam Froman is an award-winning entrepreneur and business leader in the area of interactive media and digital marketing. He is CEO of Delvinia a leading Canadian interactive firm that provides designs and implements digital customer experiences to clientele through leading divisions Delvinia Interactive and Delvinia Data Collection.
He continues to invest in Delvinia’s growth and innovation through profitable new businesses and services lines. In 2004, He launched AskingMedia™, Delvinia’s award-winning and proprietary research modules which enable Delvinia to deliver a secure solution for testing television commercials online. He has also created the “AskingCanadians™” and “Qu’en Pensez-Vous™” online consumer research panels of 150,0000 Canadians used to conduct field work for online surveys.
Adam also leads the vision behind Delvinia’s strategic development activities, which are focused on developing innovative products and applications demonstrating the effectiveness interactive digital technologies in today’s business and consumer environments.
Adam is a Licensed Professional Engineer, holds a Bachelor of Applied Science in the area of Industrial Engineering specializing in Human Factors from the University of Toronto (1998) and an MBA from the Schulich School of Business (1992).
Steve Gittelman, PhD
Steve has masterminded what is known as the “Grand Mean Project” based on 150 panels across 35 countries. This Grand Mean is a new non probabilistic metric that anchors online data to provide a reference for tracking and blending purposes.
Quality Control Measures
The Grand Mean Project™
A massive global data collection effort that establishes the variability of panels and creates the Grand Mean for each market. The Grand Mean is a new non-probabilistic metric that anchors online data to provide a reference for tracking and blending purposes. So far, more than 150 panels across 35 countries have participated.
Steve runs a blog called “Sample Metrics- A New Paradigm of Sample Quality” http://www.samplemetrics.com/
"After thirty years in the Market Research industry as the President of Mktg, Inc. it has become my passion to pursue online data quality with all the energy that I can muster. These are difficult times for the industry but pivotal times none the less. We have been through ups and downs before and now is the time to re-focus our energies. So here I go, I want to clear up some clouds, create new energy and leave a quality trail behind me."
He is an expert in online panel quality. Steve has pioneered new non-probabilistic models to establish metrics to better ground online research. He considers consistency of online data through time to be one of the great challenges in the industry today. He finds the move from a probabilistic to a non-probabilistic underpinning as perhaps one of the most exciting developments in recent years. The creation of “practical best practices” is his rallying call.
Steven H. Gittelman, PhD, has been the president of Mktg, Inc. since 1979. He received his doctorate with a specialty in optimization theory in 1976 from the University of Connecticut and has a background in statistics and sampling theory. He is an expert in online panel quality. Steve has pioneered new non-probabilistic models to establish metrics to better ground online research. He considers consistency of online data through time to be one of the great challenges in the industry today. He finds the move from a probabilistic to a non-probabilistic underpinning as perhaps one of the most exciting developments in recent years.
Vice-President (Custom and Analytical Services Division) Ipsos-Reid Corporation
Sandy Janzen is a Vice-President in the Custom and Analytical Services Division of Ipsos-Reid. Sandy has over 15 years of market research experience in a broad range of sectors such as technology, telecommunications, consumer packaged goods, media, and retail. With an extensive background in applied quantitative analysis, research via the Web, and cutting-edge online and technology environments, Sandy is valued for her broad scope of knowledge and ability to guide clients in their pursuit of actionable, strategic recommendations. Sandy is currently Secretary Treasurer of MRIA and served as co-chair of Net Gain 3.0.
President, Burke, Inc.
Jeff has overall responsibility for the operational and client service units at Burke. Jeff also oversees Burke’s education division, the Burke Institute, and directs Burke's research and development initiatives.
Jeff is a frequent presenter at industry events including the AMA Marketing Research Conference, AMA A/R/T Forum, the AMA Applied Research Methods events, the AMA Explor Forum, the AMA Advanced School of Marketing Research, the annual ARF Convention, and the ESOMAR Congress. His research papers have been published in professional journals such as the Journal of the Market Research Society, Research magazine, Admap, Quirk’s Marketing Research Review, and the CASRO Journal. Jeff also authored a chapter in the Handbook of Marketing of Research.
A recognized authority in the area of online research and panels, Jeff was named the 2007 Executive of the Year by RFL Communications’ Research Business Report (RBR), in acknowledgement of his contributions to the betterment of the marketing research industry.
Jeff is past chair of the external advisory board of the A.C. Nielsen Center for Marketing Research at the University of Wisconsin. Jeff has also been a six-time judge for the American Marketing Association’s EXPLOR Award (Exemplary Performance and Leadership in Online Research). Jeff joined Burke in 1987. He received a B.S. from Virginia Tech and a MBA from the University of Cincinnati.
Adam L. Penenberg
Adam L. Penenberg is a journalism professor and assistant director of the Business and Economic Program at New York University. A contributing writer to Fast Company, he has also written for Inc., Forbes, the New York Times, Slate, Wired, The Economist, Playboy and Mother Jones. A former senior editor at Forbes and reporter for Forbes.com, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film "Shattered Glass" (Steve Zahn plays Penenberg).
His first book, Spooked: Espionage in Corporate America (Perseus Books, 2000), was excerpted in the Sunday New York Times Magazine and received a starred review in Publishers Weekly. His second, Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs (HarperBusiness, 2003) was optioned for the movies by Michael Douglas and excerpted in USA Today. Reviewers called it "gripping" (Mother Jones) "dramatic" (Boston Globe), "stinging," "comprehensive" and "disturbing" (Publishers Weekly), a book that has a "narrative with rich, detailed characters" (San Francisco Chronicle) and "offers a comprehensive look at a notorious corporate scandal and a courtroom drama and investigation that ends in triumph for the many victims" (Booklist). His latest book is Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves (Hyperion) is excerpted in Fast Company in the U.S. and Wired magazine in the UK.
A journalism professor at New York University, Penenberg is the assistant director of the Business & Economic Program, heads the department's ethics committee—he wrote the department's journalism handbook for students, which received unanimous faculty approval and the ethics pledge, which all students must sign—and teaches multimedia, magazine writing, and hard news and investigative reporting to graduate and undergraduate students. In addition to the Today Show, he has appeared on CNN's "American Morning" and "Money Line," FoxNews, MSNBC, NBC, CNBC, and NPR and been quoted about media and technology in The Washington Post, Christian Science Monitor, Wired News, Ad Age, Marketwatch and many others.
Annie Pettit, PhD
CRO, Conversition Strategies, Inc
Annie Pettit has just joined Conversition Strategies, Inc, as the CRO. She specializes in online marketing research, with a particular focus on social media research methodologies. Previously Vice President of Online Panel Analytics at Ipsos Interactive Services, she was responsible for the design and development of their online survey data quality processes. Her expertise in research methods and data quality has been highlighted through numerous conference presentations and publications. Annie is an avid gardener, baker, and blogger, otherwise known as @LoveStats.
“I feel that the big change that market research needs is really underway. In a few years from now, I think we will see a market research industry, smaller, more focused on conversations, and being judged by both clients and respondents, and collaborating with both clients and respondents. I am sure that the days of the bean counting are coming to an end, more of our work in the future will be thought related, rather than process related” comments after attending the recent ESOMAR conference in Montreux, Switzerland.
He runs the Market Research Space A Social Network for Market Researchers
He runs Research 2.0 on Facebook
He is director of his own company, Virtual Surveys.
He operates The Future Place consultancy.
He runs a Future Place Blog in MR
Just published “The Rise of Observational Research” in Research World
Brian F. Singh, CMRP
Founder, Managing Director, ZINC Research
Brian F. Singh is a pollster and economist with 20 years of experience. He is also the President of ZINC Research, which he founded in 2006 on the principle of the “triple bottom-line,” and the belief that in today’s world, companies need to have a firm grasp on the social, environmental and economic aspects of their operation and vision for the future. He is also the founder of “The Bridge—Canadians and Social Media” a nationally syndicated study conducted by ZINC Research Inc. in partnership with Dufferin Research. This ongoing study, started in September 2007, tracks online Canadians interest, activity and membership to social networking sites. Brian is also a recognized innovator in the integration of onsite and online research methodologies.
Brian is a Certified Marketing Research Professional (CMRP), holds a Master of Arts degree in Economics (University of Toronto), and was a PhD candidate in Epidemiology (University of Toronto).
David Stark, CIPP
Vice President, Public Affairs, TNS Canadian Facts,
President of MRIA
David W. Stark is Vice President, Public Affairs at TNS Canadian Facts and is TNS' North America Privacy Officer.
A recognized expert on privacy legislation and its impact on survey research, David co-authored the MRIA's Privacy Protection Handbook in 2003, and has spoken frequently on privacy topics at national and international conferences, written articles that have appeared in various trade association publications, and provided counsel to major corporations and public sector organizations, including the Government of Canada.
From March 2006 to March 2008, David served as MRIA's Standards Portfolio Chair, during which he led an MRIA task force that reviewed and updated the association's Code of Conduct and Good Practice, which included new Internet research standards. David was also part of the Canadian delegation that attended working group meetings of the International Organization for Standardization (ISO) where he helped shape the new ISO standard for conducting research with access panels that was published last year. In recognition of his marketing research standards and privacy expertise, in July 2008 ESOMAR invited David to serve on the association's Professional Standards Committee for a three-year term. David has been a member of the MRIA national board of directors since 2006 and is currently serving as the association's President.
David has an Honours Bachelor of Arts degree in political studies from Queen's University and a Master of Arts degree in political science from McMaster University. He is a member of the International Association of Privacy Professionals and has earned the association's Certified Information Privacy Professional (CIPP) designation. In addition, David is actively involved in the Council of American Survey Research Organization's (CASRO) General Counsel and Privacy Officers Forum.