TIME |
TOPIC |
8:00-9:00 |
Registration
coffee, muffins and tea |
9:00-9:10 |
Welcome
Conference Co-Chairs: Sandy Janzen, Ipsos Reid and
Cam Davis, Social Data Research |
9:15-10:00 |
Future Trends
Lenny Murphy, Editor-in-Chief of GreenBook Blog and CEO of BrandScan 360
Riding the Change Wave: Architecting Market Research for the Future
“Hot off the presses” from the Fall/Winter 2011 GreenBook Research Industry Trends study, Leonard Murphy, Editor-in-Chief of GreenBook Blog and CEO of BrandScan 360 will discuss how the MR industry is changing and how research organizations can adapt and flourish during this unprecedented period of transformation. |
10:00-10:30 |
Mobile Research
Bob Fawson, Chief Access, Supply and Engagement Officer at SSI
Engaging the high tech consumer: the promise and tradeoffs for survey researcher
Bob is Chief Access, Supply and Engagement Officer at SSI. Prior to SSI, he served the same role at Opinionology, which later joined with Survey Sampling International to form SSI. Known for his expertise across diverse topics—from panel recruiting to sample routing to Address-Based Sampling—he is a frequent speaker at market research events. Bob first joined Opinionology to manage its online client service and project management team. He holds an MS in Political Science and an MS in Applied Economics from Utah State University. |
10:30-11:00 |
Social Networking Break
check your tweets, face book, LinkedIn and blogs. Please do tweet the conference highlights using #MRIA |
11:00-11:30 |
Biometrics Research
Indivar (Indy) Kushari, Senior Vice President, Ipsos, ASI, Toronto
The Lizard Made you do it! Uncovering our response to ads using biometrics
Indy has been in market research for about 16 years with global client (Coca-Cola) and agency experience (Ipsos now, and previously Nielsen). He is a specialist in strategy and communications research. Currently Indy heads the strategy and copy testing division within Canada, and is also part of the global team integrating neuroscience response with survey research. He has been a speaker and panelist at industry events such as ESOMAR, ARF and the American Marketers Association (AMA). A Statistics major, Indy also has an MBA in Marketing. |
11:30-noon |
Insights and co-creation
Julie Wittes Schlack, Senior VP, Innovation and Design, Communispace
Finding the Right Social media Mix to Drive Insights and Co-creation
One of the founders of Communispace Corporation, Julie has been instrumental in designing and continually evolving Communispace’s online community offerings. By day, she leads an Innovation and Design team whose mission is to uncover new patterns and trends in online community behavior and test new techniques and technologies for engaging people in online communities and social networks. By night, she is a book reviewer and published author of fiction and narrative nonfiction. And 24 hours a day, she is a devoted fan of storytelling and meaning-making in all of its myriad forms |
12:00-1:15 |
Buffet Lunch! |
1:15-2:00 |
Gamification
Betty Adamou is CEO and Founder of Research Through Gaming Ltd and also Editor-in-Chief of Game Access, a Gamification blog.
Giving Research the NOS effect (NOS is a slang term for nitros oxide which is frequently used for car racing - see The Fast and the Furious)
At Research Through Gaming (or RTG) Betty makes Research Games from storyboarding stage to implementation and execution with her team of pretty smart, creative people. They believe people who want to take part in research are being bored out of their minds en masse by surveys and they're working to change the face of research and make the respondent a 'Playspondent™'.
They're using our creativity and knowledge of technology and research to help give the industry the facelift it needs.She is also writing a book on Gamification in Research entitled 'Playspondents ™: Making Research Gameful. |
2:00-3:00 |
2 Case Studies:
Gamification
Bernie Malinoff, President, Element54
The Yin and Yang of Gamification
Bernie is President of element54, a Toronto & Montreal based strategic consultancy & full-service market research firm. Element54 initiated groundbreaking research into Online survey design - “Sexy Questions, Dangerous Results?” and “Eyes Don’t Lie” (2009/2010), and “How Far is Too Far?” (2011), which have shaped industry dialogue and consciousness around the complex issues of emerging technologies in survey research. In 2010, Bernie was nominated for the Next Generation Marketing Research (NGMR) “Disruptive Innovation” Award.
Behavioural Economics
Adam de Paula – Managing Director, Sentis Market Research, Inc
Measuring Without Needing to Ask: Using Implicit measures to Predict Choice
Adam Di Paula is Managing Director at Sentis Market Research Inc., a marketing research company based in Vancouver, BC. Sentis is a newly founded research company offering both traditional and emerging data collection and analysis tools. Adam is a 15-year research industry veteran and a quantitative and qualitative research practitioner. He has presented research at industry conferences and regularly presents research findings to boards of directors and senior management teams. His interest in implicit cognition began during his graduate school studies. Adam received his PhD in social psychology from the University of British Columbia in 1997. |
3:00-3:30 |
Networking Break
check BBs, listen to voice mail, phone home to check on kids, phone school and care provider |
3:30-4:15 |
Social Media Monitoring:
Malcolm De Leo, Chief Evangelist, NetBase
Understanding Sentiment Analysis: Methodology and Relevance to Market Research
- Is it more than just volume count?
- How is social media chatter segmented?
- Is there any reliability or validity to the analyses?
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4:15-5:00 |
Panel Discussion:
Closing remarks by speakers
- Where is the industry going in the next five years?
- Will traditional market research slowly die
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5:00-6:30 |
Meet the presenters and network
bar and nibbles |
