TIME |
Topic |
8:00-9:00 |
Registration - coffee, muffins and tea |
9:00-9:10 |
Welcome – MRIA, Ed Gibson
Conference Co-Chairs: Sandy Janzen, Ipsos Reid and Cam Davis, Social Data Research |
9:15–10:00 |
Ray Poynter, Managing Director of The Future Place and author of
Handbook of Online and Social Media Research
An overview of online research trends
- What are the new tools of the trade?
- Are online surveys dying?
- Is market research a key player in the cloud?
|
10:00-10:45 |
Monique Morden, MBA, President, Global Partner Program,
Vision Critical
Online Communities, MROC
- Are MR Online Communities the new online panels?
- What are the best practices for MROCs?
- What works and doesn’t work?
|
10:45-11:15 |
Social Networking Break - update your tweeter, face book, and blog and check with your office to see if you still exist |
11:15-noon |
Brian Levine, MBA, President and Co-Founder, Innerscope Research, Inc. Pioneered application of multiplatform sensing technology in media research at MIT
Neuroscience and Marketing Research
- How does the unconscious drive our attitudes, decisions and actions?
- How can we use biometrics to create content that taps into unconscious emotional responses?
- How do the primary media platforms of today most effectively tap into our emotions?
|
12:00– 1:15 |
Lunch |
1:15 – 2:00 |
Will Goodhand, Brainjuicer
Will Goodhand is a specialist in front-end innovation at global PLC BrainJuicer and a frequent speaker at industry conferences. His focus is harnessing the full potential of the Internet and social media to enable faster and better innovation, reinventing both qualitative and quantitative approaches. Will won the title of Research Superstar at the 2010 ESOMAR Congress in Athens. He is also a stand up comedian! |
2:00-3:00 |
Case studies relating to Social Media in the area of Marketing Research
Mobile research: New platform, new thinking
AJ Johnson, Vice President,
Ipsos Open Thinking Exchange
Sean Conry, VP, Business Development,
Techneos Systems Inc.
The War on Social Media Research Standards
Annie Pettit, PhD is the Chief Research Officer of Conversition Strategies.
Insights from the Nenshi Campaign:
Social Media & Research
Brian F. Singh, CMRP, President & Managing Director, ZINC Research
|
3:00-3:30 |
Networking Break - check BBs, listen to voice mail, phone home to check on kids, phone school and care provider |
3:30-4:15 |
Tom Anderson, MBA, Founder of Anderson Analytics
Text Analytics
- How do we understand what is going on?
- How do we mine social media text for insight?
- How do we make sense of all the terabits of information?
|
4:15-5:00 |
Closing remarks by keynote speakers
- Where is the industry going in the next five years?
- Will traditional market research slowly die?
|
5:00-6:30 |
Closing Reception - Meet the presenters and network - bar and nibbles |
