| Luncheon event - February 27th , 2012 |
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Marketing & Business Intelligence Rsearch, By Algonquin College - School of Business |
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Gone Camping: Research on Turning Grasslands National Park into a Family Destination, Frank Grigel, Social Monitoring Specialist, Parks Canada |
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Competitive Intelligence Tools, Techniques and Tips From Environmental Scans to Mystery Shopping, By David Lithwick, principal of Market Alert |
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International Research: Challenges and Opportunities in a changing World Economy, By Ilda Islas, ProGlobal Fieldwork |
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| Mini-Conference & Networking: The 2011 Federal Election, September 22, 2011 |
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2011 Federal Election Polling: Lessons Learned, By Doug Anderson, Senior Vice President, Harris/Decima Inc. |
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The 41st Election: A Polling Retrospective, Frank L. Graves, CMRP, President, Ekos Research Associates Inc. |
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The 2011 Federal Election - Lessons Learned for Public Opinion Researchers, By Derek Leebosh, CMRP, Vice President, Public Affairs, Environics Research Group Ltd |
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Orange Crush, By Richard Hobbs, CMRP, Vice President, Research, Leger Marketing Inc. |
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The 2011 Federal Election: Lessons Learned, By Mike Colledge President, Canadian Public Affairs, Ipsos Reid |
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Lessons learned from the 41st General Election, By Jaideep Mukerji, Vice President, Angus Reid Public Opinion |
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Five Lessons from the 2011 Federal Election, By Greg Lyle, Managing Director, Innovative Research Group Inc. |
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The 2011 Federal Election, Through the eys of Canadian Millennials Voters, By David Coletto, Chief Executive Officer, Abacus Data Inc. |
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| Conference: In with the New, but Keep the Wisdom June 16 2011 |
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Qualitative Research.... In the Middle East and Muslim Countries, By Nour Ibrahim |
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How Social Media Research can complement Qualitative Research, Jim Longo, Vice President of Research and Markeating Itracks |
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Methodology of Online Communities…and the Possibilities, Vision Critical: Jaideep Mukerji Vice President, Public Affairs and Jacquie Gaudette Director, Business Development |
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In with the New, but Keep the Wisdom,
Alana Richman re:search re:sources |
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So Many Research Options, So Little Time: How to Choose Among New and Traditional Qualitative Research Methods, Jay Zaltzman |
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Media Monitoring & Analysis - Where Sister Social and Brother Traditional Team Up to Provide Enhanced Content Analysis
February 23, 2011. Michael Sloboda, Director of Media Intelligence for MediaMiser |
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Interactive Voice Response: The Past, the Present, and Into the Future. January 21, 2011. Frank Graves, President, EKOS Research Associates. |
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| Conference: Conducting Research for Social Marketing presentations from June 22, 2010: |
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Decoding Youth gambling Case Study.
Eric Meerkamper |
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Urban Aboriginal Voices: Social Marketing and Canada’s Urban Aboriginal Peoples. Keith Neuman, Ph.D. Group Vice President – Public Affairs Environics Research Group Ltd. |
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| Telephone Surveys: What Next? presentations from April 15, 2010: |
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Is Anyone Out There? Response Rates and Telephone Surveys. Richard Jenkins President, Jenkins Research Inc. |
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Internet Panels: Can we trust them? Should we use them? Philippe Dorland Manager POR |
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2010 Research on Respondents . May 2010
Doug Anderson and Richard Leigh-Bennett, CMRP, Harris/Decima |
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| Meeting the Challenges Ahead presentations from June 11, 2009: |
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The Future of the Marketing Research Industry: An Insider's Perspective. Don Mills, CMRP, FMRIA, President & CEO, Corporate Research Associates Inc.. |
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Marketing Research at the Turn of the Decade: Four Key Trends that Affect Your Research. Nat Stone, CMRP, A/Director, Public Opinion Research Directorate, PWGSC—Government of Canada. |
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Forget the Margin of Error Debate – What About Focus Groups?
The technologies and techniques for qualitative research on the Internet. Rick Hobbs, CMRP, Vice President – Ottawa, Léger Marketing |
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New Media Tool Kit for Marketing Research
Using social media and crowd sourcing to conduct marketing research. Natasha D'Souza, Digital Media Strategist, Virtual EyeSee |
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To cell or not to cell, that is the question! Come see if we have the answer…. Randa Bell, CMRP, PRC, Vice President, ASDE Survey Sampler Inc. |
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Making Communities Connect. Doug Church, Partner, Phase 5, Gen Lamorie-Wallace, Vice-President, Phase 5. Online customer communities are emerging as a new and more collaborative way to obtain qualitative input from customer audiences. The emergence of this method of engaging audiences raises a number of important questions for researchers. |
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Surveying the Cell Phone Only Canadians - Can It Fill The Gap?
This presentation offers a comparison of a survey of cell phone only households with the results of a survey based on online and telephone. The presentation also focuses on the reaction of 200 respondents to the cell phone survey and a discussion of best practices in cell phone research. A demographic comparison is made in order to determine the need for supplementing landline-only samples with cell phone-only household samples.
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English
Français |
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MRIA President’s Tour Fall 2008:
MRIA – National Do Not Call Legislation (DNCL): Preparation and Impact – What You Need to Know about DNCL and its effect on Market Research in Canada
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English
Français |
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Making Research Actionable – A case study Ushering in a New Era of Audience Development for the NAC Orchestra. Inga Petri, Principal, Strategic Moves
Ever wonder what actions your client took based on the research results you so diligently prepared? This case study presentation offers a discussion of what makes research actionable and what it takes to deliver significant business results. In short, it’s a showcase of what can be achieved when research, strategy and marketing execution are aligned. |
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Federal Election Journal: Our Industry, Our Democracy. Christian Bourque Research Vice-President and Senior Partner, Leger Marketing |
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Election 2008 Media Analysis Lifeline Communications Group www.lifelinecom.com/Election.htm |
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THE 2008 Federal Election: Context and Issues Prepared by: Donna Dasko, PhD, Senior Vice President, Environics Research Group Ltd. October 30, 2008 |
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Opinion Research in Post-Conflict Communities - Robin Sears, Senior Partner, Navigator Ltd; Chad Rogers, Principal, Navigator Ltd. Focusing on first hand experience in West Bank Gaza and Kosovo, Robin Sears and Chad Rogers of Navigator Ltd. shared their experiences in conducting and using public opinion research in transitional democracies conflict zones. Examining the challenges, methodological and otherwise, to conducting research in these environments, Sears and Rogers explained their strategies for working in these environments and relevant lessons learned for both international and domestic public opinion research. |
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The Social Media Sandbox, Robert Hutton, General Manager and Executive Vice President of Pollara. Robert Hutton, General Manager and Executive Vice President of POLLARA presented POLLARA’s recent Social Media Usage Study. The findings from this study tell us the majority of social media users believe social media is for individuals and that brands and organizations do not belong there. This presentation provided insight to what are social media users’ attitudes towards social networking sites, what are the most important roles these sites fulfill and what users want from brands and organizations. |
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New Dimensions of Quality in Online Panels, Jackie Lorch, Director of Global Knowledge Management, SSI. This presentation addresses how to identify the key quality elements of an online panel - and how to spot some quality red herrings. |
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Anil Arora, Director-General of the Census Program Branch at Statistics Canada, presented at our last program meeting the first results of the 2006 Census that came out on March 13, 2007. On that day, Statistics Canada began to paint the most recent statistical portrait of Canadians. To find out the story behind those numbers click here. |
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[933 KB] |
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Research 2.0: The Changing Internet Landscape and Implications for Researchers. New types of online applications are available to millions of people around the world to share ideas, thoughts and creations in very dynamic ways. In this session Doug Church, a founding partner of Phase 5, reviewed the implications and opportunities that this new online concept, Web 2.0, presents to the research industry. |
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[2.7 MB] |
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THE CENSUS: New, Improved and now ONLINE! The Canadian Census has undergone some big changes! Canada Post now delivers 70 per cent of the census questionnaires rather than enumerators.
Canadians can now complete their 2006 Census questionnaire online. Census
forms will now go back to a central processing centre instead of the local
enumerator. New processing systems have been introduced and scanning now
replaces data entry. This presentation, by Anil Arora, Director General
of the Census Program Branch of Statistics Canada, discussed the many
planned changes for the 2006 Census. |
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[616 KB] |
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Cultural Influences on Web Site Interactions: Case Studies using Canadian Government Websites For our final meeting of the season, Norman Baillie-David presented a lively
discussion-based examination of cultural influences on web site interactions,
using case studies from his work on Canada government websites across Canada
and around the world among people with many cultural backgrounds. |
DOWNLOAD
[3.8 MB] |
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The Federal Accountability Act (FAA) and Public Opinion Research (POR):
Are You Ready? On April 11, 2006 the Government of Canada introduced the Federal Accountability
Act. One section of special interest to public opinion researchers states
that the Government will "instruct all departments and agencies to
conduct risk-based audits of (advertising and) public opinion research activities
and processes." In this presentation David Ang and Darren Budd answered some of the basic
questions such as: "What is a risk based audit?"; "Why should
I care about the FAA?"; and, "What should I do to prepare my organization?".
In addition, they shared with us lessons learned from other (non POR)
organizations that had to comply with risk based audits, and presented an
overall approach we can use to start addressing this Government
regulation. |
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Response Rates - What's happening with them and how much should we care?
Presented by Patricia Simmie, Executive Vice President, Ipsos Camelford
Graham and Chair, MRIA Response Rate Committee. This presentation covered the historical decline in response rates
and describe some of the current activity and research, in Canada and on
an international basis, on the impact of these declining rates. It
also addressed the question of who should care about this decline and why. |
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[608 Kb] |
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Brendan Wycks, MRIA Executive Director, provided us with an update on initiatives
being taken by MRIA to raise public awareness of our industry's exemption
from the pending federal Do Not Call legislation. David Stark, MRIA Standards
Portfolio Chair, gave a presentation on Canadian
privacy & standards issues and MRIA developments in these
areas, and gave attendees a sneak preview of the new Charter of Respondent
Rights, launched October 3 in Ottawa. |
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[788 Kb] |
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For our final meeting of the season, Norman Baillie-David presented a lively
discussion-based examination of cultural influences on web site interactions,
using case studies from his work on Canada government websites across Canada
and around the world among people with many cultural backgrounds.
May 18, 2006 |
DOWNLOAD
[3.7 MB] |
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A Behind-the-Scenes Look at Changes to the Upcoming Census
Anil Arora, Direcor General, Census Progra Branch, Statistics Canada
February 23, 2006 |
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[620 Kb] |
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A Panel Discussion on the Results of the 2006 Federal Election
NIK NANOS, president of SES Research
January 31, 2006 |
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[448 Kb] |
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A Panel Discussion on the Results of the 2006 Federal Election
LARRY WELSH, president of Lifeline Communications Group Inc.
(Click on the right-hand frame to see the details of each slide)
January 31, 2006 |
CLICK HERE
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A Panel Discussion on the Results of the 2006 Federal Election
RICHARD JENKINS, vice president and corporate director of public opinion research at TNS Canadian Facts.
January 31, 2006 |
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[520 Kb] |
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Corporate Connection: What Canadian Business Leaders are Thinking
Stephen Kiar, President and Owner, Phoenix SPI
January 19, 2006 |
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[268 Kb] |
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Social Values Research - Tackling the Hidden Dimension
Keith Neuman, Vice President Public Affairs, Environics Research Group
November 24, 2005 |
DOWNLOAD
[4.3 Mb] |
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Canadian Technologically Advanced Family Survey
Jeff Leiper, Director, Canadian Market Strategies Decision Service, The Yankee Group
October 27, 2005 |
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[352 Kb] |
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Reducing the Democratic Deficit
Richard Jenkins, Vice President and Corporate Director of Public Opinion Research, TNS Canadian Facts
September 15, 2005 |
DOWNLOAD
[852 Kb] |
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The Challenges and Opportunities Facing the Marketing Research Industry
Don Mills, MRIA President
January 25, 2005 |
DOWNLOAD
[1.3 MB] |
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PMB - In-depth Canadian Consumer Behaviour
Hastings Withers, Vice-President, PMB Canada
November 25, 2004 |
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[1 Mb] |
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A Fresh Look at the Youth Market
Max Valiquette, President, Youthography
September 30, 2004 |
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[1.8
Mb] |
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Arguments Against Brand Positioning
Maxwell Winchester, Professor, Marketing, UCFV Research Associate, Marketing
Science Centre
April 20, 2004 |
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[176 Kb] |
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Increasing Response Rates: Practical Suggestions for Increasing the Response
Rates on Consumer and B2B Surveys
Dr. Lou Sawaya, President, RETICULUM
February 26, 2004 |
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[48
Kb] |
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La non-réponse : Démoter la boîte noire
(No News is Bad News The Danger of Non Response)
Victor Tremblay, President, Statplus Consulting Statisticians
November 12, 2003 |
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[6.9
Mb] |
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Canadian and U.S. Public Opinion in the Face of Iraq: New Polling Challenges
Gail Haarsma, VP and Richard Bennett, Senior Consultant, GPC International
April 24, 2003 |
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[536
Kb] |
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High Technology Markets After the Fall: La plus ça change
Rob Woyzbun, President and Managing Partner,, The | Marketing | Works Inc.
(T|M|W)
January 30, 2003 |
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[64 Kb] |
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Bridging the Gap Between Technology and Research
Nancy Morrison, SPSS MR
October 9, 2002 |
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[1.8 Mb] |
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A New Psychographic Segmentation of Canadians
Craig Cameron, Goldfarb Consultants
April 4, 2002 |
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[520 Kb] |
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